{"id":671,"date":"2025-11-10T09:20:19","date_gmt":"2025-11-10T17:20:19","guid":{"rendered":""},"modified":"2025-11-10T09:20:26","modified_gmt":"2025-11-10T17:20:26","slug":"organic-and-natural-foundations-for-every-skin-type","status":"publish","type":"post","link":"https:\/\/www.thegoodtrade.com\/features\/organic-and-natural-foundations-for-every-skin-type\/","title":{"rendered":"10 Best Natural Foundations With Non Toxic Ingredients"},"content":{"rendered":"\n<p class=\"has-small-font-size\"><em>The Good Trade editors endorse products we\u2019ve personally researched, tested, and genuinely love. Learn more about our methodology and business model <a href=\"https:\/\/www.thegoodtrade.com\/methodology\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/em> <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">I\u2019ve personally tested and researched the top clean beauty brands \u2014 these are my picks for the best natural, nontoxic foundations.<\/h4>\n\n\n\n<p>I\u2019ve <a href=\"https:\/\/www.thegoodtrade.com\/features\/reviews-ilia-skin-tint\/\">said it before<\/a> and I\u2019ll say it again \u2014 I don\u2019t love foundation. I\u2019ve found it can cause more problems than it conceals, making me too dry, or too oily, or emphasizing texture and flakes. But testing out some of the best clean foundations on the market might have made me a convert!<\/p>\n\n\n\n<p>I have combination, acne-prone skin and, thanks to retinoids, a dry complexion except for my oily T-zone. I look for foundations that provide a natural-looking coverage, and, most importantly, don\u2019t get cakey. (I shudder to remember the mid-2000s dry, matte foundation looks I grew up on. And not a single decent <a href=\"https:\/\/www.thegoodtrade.com\/features\/best-natural-organic-face-moisturizers\/\">moisturizer<\/a> in sight.) It\u2019s always a plus when a formulation has beneficial ingredients like niacinamide or squalane \u2014 and many of the below clean formulations do.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Why wear nontoxic foundations with natural or organic ingredients?<\/h4>\n\n\n\n<p>Cosmetic products don\u2019t need FDA approval to go on the market, and cosmetic companies <a href=\"https:\/\/www.fda.gov\/cosmetics\/cosmetics-laws-regulations\/fda-authority-over-cosmetics-how-cosmetics-are-not-fda-approved-are-fda-regulated\" target=\"_blank\" rel=\"noreferrer noopener\">aren\u2019t required to share their safety information with the FDA<\/a>. So while most cosmetic ingredients are perfectly safe, others have been linked to health issues. Certain preservatives contain formaldehyde, <a href=\"https:\/\/www.ewg.org\/the-toxic-twelve-chemicals-and-contaminants-in-cosmetics\" target=\"_blank\" rel=\"noreferrer noopener\">which can be carcinogenic<\/a>, and phthalates are potential <a href=\"https:\/\/www.thegoodtrade.com\/features\/endocrine-disruptors-definition\/\" target=\"_blank\" rel=\"noreferrer noopener\">endocrine disruptors<\/a>. <\/p>\n\n\n\n<p>The following brands create <a href=\"https:\/\/www.thegoodtrade.com\/features\/clean-organic-makeup-brands\/\">makeup that puts your skin first<\/a>, the way it should have always been. They emphasize ingredients you\u2019ll find in your <a href=\"https:\/\/www.thegoodtrade.com\/features\/natural-and-organic-skincare-brands\/\">favorite skincare products<\/a> for skin that looks better when you take off your makeup, not worse. Natural and organic ingredients, along with safe synthetics, reduce the risk of irritation and make these foundations ideal for anyone with sensitive skin or whose skin is prone to inflammation-based conditions like acne, rosacea, or eczema. And every brand prioritizes sustainability, with measures like minimal packaging, recycled plastic, and ethical sourcing.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-should-you-look-for-in-a-nontoxic-foundation\">What should you look for in a nontoxic foundation?<\/h4>\n\n\n\n<p>When shopping for a nontoxic foundation, the goal is to find a product that\u2019s both safe for your skin and effective in performance. Start your search by looking for foundations with <a href=\"#h-what-are-the-most-common-ingredients-to-avoid-in-foundation\">clean, transparent ingredient lists<\/a> \u2014 bonus points if they\u2019re certified by reputable third-party organizations. Certifications like&nbsp;EWG Verified,&nbsp;Made Safe,&nbsp;USDA Organic, or&nbsp;Ecocert&nbsp;can help you identify products that meet strict health and safety standards. These labels aren\u2019t just marketing fluff \u2014 they indicate that a product has gone through extra scrutiny for ingredient safety and sourcing. <\/p>\n\n\n\n<p>It\u2019s also a good idea to check resources like&nbsp;<a href=\"https:\/\/incidecoder.com\/decode-inci\" target=\"_blank\" rel=\"noreferrer noopener\">INCIDecoder<\/a>, which lets you upload a photo or paste in an ingredient list to break down what each component does and how safe it is. Another favorite is&nbsp;<a href=\"https:\/\/www.cosdna.com\/eng\/help\/ingredients_qna.php\" target=\"_blank\" rel=\"noreferrer noopener\">CosDNA<\/a>, which analyzes product formulas to show their potential for clogging pores, causing irritation, or raising any safety concerns. If you&#8217;re looking for an official source,&nbsp;<a href=\"https:\/\/ec.europa.eu\/growth\/tools-databases\/cosing\/user-manual\" target=\"_blank\" rel=\"noreferrer noopener\">CosIng<\/a>&nbsp;is a database from the European Commission that helps clarify which ingredients are commonly used in cosmetics and which are flagged as potentially harmful substances. And for those who love learning through conversation,&nbsp;<a href=\"https:\/\/feeds.buzzsprout.com\/1192241.rss\" target=\"_blank\" rel=\"noreferrer noopener\">The Beauty Brains<\/a>&nbsp;podcast is a super informative (and entertaining) resource where cosmetic scientists dive into trending topics, myths, and ingredient deep-dives to help make sense of the beauty world.<\/p>\n\n\n\n<p>At the end of the day, a truly nontoxic foundation balances safety, performance, and transparency. And remember \u2014 <a href=\"#h-why-are-some-foundations-better-for-users-than-others\">foundation is not one size fits all<\/a>. Depending on your skin type, sensitivity, and product ingredient list, different foundations will suit different skin types. I&#8217;ve tried plenty of options below to help you figure out which natural foundation will likely work best for your skin needs!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Our methodology &amp; criteria:<\/h4>\n\n\n\n<p>The Good Trade was sent these 10 foundations for review, and I personally tested them all. To test each foundation, I applied one pump (when applicable) all over with my fingers, then blended it in with a damp makeup sponge. I wore each foundation for two full days to see how it looked in different lighting and how it wore throughout the day. For reference, my skin is combo and acne-prone, with a slightly oily T-zone and dryness everywhere else. After personally testing, combing through customer reviews, and doing research including corresponding with brands, these are our top picks for the cleanest foundations. We regularly update this list when emerging products meet the following criteria.<\/p>\n\n\n\n<p class=\"has-optima-font-family\"><strong>NONTOXIC <\/strong>| Each brand below demonstrates a level of commitment to sourcing clean ingredients only. Many also use plastic-free packaging and\/or have third-party sustainability certifications.<br><strong>SHADE MATCHING <\/strong>| I used each website\u2019s photos to determine my shade \u2014 you\u2019ll see that some were easier to figure out than others! Also, the lighter the coverage, the easier the shade matching (because you have more wiggle room).<br><strong>AFFORDABLE<\/strong> | You\u2019ll find foundations at various price points on this list, so there\u2019s something for every budget.<\/p>\n\n\n\n<p>Read on for my honest thoughts and tips on the following clean foundations. And if you\u2019re looking for more clean makeup reviews, check out our guides on <a href=\"https:\/\/www.thegoodtrade.com\/features\/organic-lipstick-brands\/\"><strong>lipsticks<\/strong><\/a> and <a href=\"https:\/\/www.thegoodtrade.com\/features\/natural-and-organic-mascaras\/\"><strong>mascaras<\/strong><\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-table-of-contents\">Table of Contents<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"#Best-For-Dewy-Hydrated-Skin\">Best For Dewy, Hydrated Skin<\/a><\/strong>: <a href=\"https:\/\/iliabeauty.nhuie7.net\/c\/274622\/679082\/10539?subId1=mak-web-pg-&amp;u=https%3A%2F%2Filiabeauty.com%2Fproducts%2Fcorsica-sf3-5\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">ILIA ($54)<\/a><\/li>\n\n\n\n<li><a href=\"#Most-Lightweight-Coverage-Foundation\"><strong>Most Lightweight Coverage<\/strong> <strong>Foundation<\/strong><\/a>: <a href=\"https:\/\/juicebeauty.com\/products\/phyto-pigments-flawless-serum-foundation\" target=\"_blank\" rel=\"noreferrer noopener\">Juice Beauty ($45)<\/a><\/li>\n\n\n\n<li><strong><a href=\"#Best-Skincare-First-Foundation\">Best Skincare-First Foundation<\/a><\/strong>: <a href=\"https:\/\/rstyle.me\/+PCMsbOEXS6vbkZmOk39frQ\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Saie ($40)<\/a><\/li>\n\n\n\n<li><strong><a href=\"#Best-High-Coverage-Foundation\">Best High-Coverage Foundation<\/a><\/strong>: <a href=\"https:\/\/rmsbeauty.pxf.io\/c\/274622\/1988152\/24430?subId1=mak-web--&amp;u=https%3A%2F%2Fwww.rmsbeauty.com%2Fproducts%2Freevole-natural-finish-liquid-foundation\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">RMS Beauty ($45+)<\/a><\/li>\n\n\n\n<li><strong><a href=\"#Most-Convenient-For-On-the-Go-Touch-Ups\">Most Convenient For On-the-Go Touch-Ups<\/a><\/strong>: <a href=\"https:\/\/www.pjtra.com\/t\/8-12587-147620-230000?sid=mak-web-pg-&amp;website=248024&amp;url=https%3A%2F%2Fwww.meritbeauty.com%2Fproducts%2Fthe-minimalist\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">MERIT ($38)<\/a><\/li>\n\n\n\n<li><strong><a href=\"#Best-For-Oily-Skin-And-Sustainable-Packaging\">Best For Oily Skin &amp; Sustainable Packaging<\/a><\/strong>: <a href=\"https:\/\/attitudeliving.sjv.io\/c\/274622\/2952581\/35024?subId1=mak-web&amp;u=https%3A%2F%2Fattitudeliving.com%2Fproducts%2Ffoundation%3F\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">ATTITUDE ($35)<\/a><\/li>\n\n\n\n<li><strong><a href=\"#Best-For-Sheer-Buildable-Coverage\">Best For Sheer, Buildable Coverage<\/a><\/strong>: <a href=\"https:\/\/jonesroad.sjv.io\/c\/274622\/2634000\/30906?subId1=mak-web--&amp;u=https%3A%2F%2Fwww.jonesroadbeauty.com%2Fproducts%2Fwhat-the-foundation%3Fcountry%3DUS\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Jones Road ($46)<\/a><\/li>\n\n\n\n<li><strong><a href=\"#Best-Powder-Foundation\">Best Powder Foundation<\/a><\/strong>: <a href=\"https:\/\/click.linksynergy.com\/deeplink?id=DkqcY\/d68c0&amp;mid=46473&amp;u1=mak-web-pg-&amp;murl=https%3A%2F%2Fwww.wellpeople.com%2Fbio-powder-foundation%2F100021G.html\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Well People ($27)<\/a><\/li>\n\n\n\n<li><strong><a href=\"#Best-Medium-Coverage-Foundation\">Best Medium Coverage Foundation<\/a><\/strong>: <a href=\"https:\/\/kosas.7zgd.net\/c\/274622\/500244\/8593?subId1=mak-web-pg-&amp;u=https%3A%2F%2Fkosas.com%2Fcollections%2Fface-makeup%2Fproducts%2Frevealer-skin-improving-foundation-spf-25\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Kosas ($42)<\/a><\/li>\n\n\n\n<li><strong><a href=\"#Most-Travel-Friendly-Packaging\">Most Travel-Friendly Packaging<\/a><\/strong>: <a href=\"https:\/\/100pure.sjv.io\/c\/274622\/3053058\/37229?subId1=mak-web&amp;u=https%3A%2F%2Fwww.100percentpure.com%2Fcollections%2Fface-makeup%2Fproducts%2Ffruit-pigmented-cream-foundation%3Fvariant%3D3316578746392\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">100% Pure ($48)<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-ilia\">1. ILIA<\/h2>\n\n\n<section class=\"icons-library-acf\" id=\"block_5ab51dbcb5a3ba87f0974d8dc179a818\">\n<style>\n        .icons-library-acf-row {\n                margin-top: 0px;\n                margin-bottom: 0px;\n                padding-top: 0px;\n                padding-bottom: 0px;\n        }\n<\/style>\n        <div class=\"icons-library-acf-row\">\n<div class=\"icons-library-text\">\n    <\/div>\n\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">1% for the planet <\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"1% for the planet \">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/1_Planet.svg\" class=\"attachment-full size-full\" alt=\"1_Planet\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Cruelty free<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Cruelty free\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/CrueltyFree.svg\" class=\"attachment-full size-full\" alt=\"CrueltyFree\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Eco friendly packaging<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Eco friendly packaging\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/03\/EcofriendlyPackaging.svg\" class=\"attachment-full size-full\" alt=\"EcofriendlyPackaging\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Gluten free<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Gluten free\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/03\/GlutenFree.svg\" class=\"attachment-full size-full\" alt=\"GlutenFree\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Plant trees <\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Plant trees \">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/PlantTrees.svg\" class=\"attachment-full size-full\" alt=\"PlantTrees\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Subscriptions available<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Subscriptions available\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/03\/SubscriptionsAvailable.svg\" class=\"attachment-full size-full\" alt=\"SubscriptionsAvailable\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Vegan<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Vegan\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/Vegan.svg\" class=\"attachment-full size-full\" alt=\"Vegan\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Woman owned<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Woman owned\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/WomanOwned.svg\" class=\"attachment-full size-full\" alt=\"WomanOwned\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n\n<\/div>\n<\/section>\n\n\n<p id=\"Best-For-Dewy-Hydrated-Skin\"><strong>Best For <\/strong>| Dewy, hydrated skin<br><strong>Natural Ingredients<\/strong> | Aloe juice, niacinamide, squalane<br><strong>Coverage Level<\/strong> | Light<br><strong>Shades Available<\/strong> | 30<br><strong>My Shade<\/strong> | Salina SF5<br><strong>Price Range<\/strong> | $54<\/p>\n\n\n\n<p>Ilia\u2019s <a href=\"https:\/\/iliabeauty.nhuie7.net\/c\/274622\/679082\/10539?subId1=mak-web-pg-&amp;u=https%3A%2F%2Filiabeauty.com%2Fproducts%2Fcorsica-sf3-5\" target=\"_blank\" rel=\"noopener sponsored\">True Skin Serum Foundation<\/a> is a step up from their <a href=\"https:\/\/www.thegoodtrade.com\/features\/reviews-ilia-skin-tint\/\" target=\"_blank\" rel=\"noreferrer noopener\">Skin Tint<\/a> in terms of coverage \u2014 it provides light coverage but can be built up to medium. The foundation blends in easily and leaves a dewy finish, so I might prefer it more in the winter when my skin is drier. Ilia\u2019s added some skincare ingredients into the product, too \u2014 it has niacinamide, allantoin, and aloe, all at levels shown to benefit the skin. Ilia is committed to 1% for the Planet, and they back all of their makeup with skincare ingredients, creating clean products that prioritize the health of your skin and the planet.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/iliabeauty.nhuie7.net\/c\/274622\/679082\/10539?subId1=mak-web-pg-&amp;u=https%3A%2F%2Filiabeauty.com%2Fproducts%2Fcorsica-sf3-5\" target=\"_blank\" rel=\"noopener sponsored\">Shop Ilia&#8217;s Foundation, $54<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped alignnarrow has-custom-alignment wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/iliabeauty.nhuie7.net\/c\/274622\/679082\/10539?subId1=mak-web-pg-&amp;u=https%3A%2F%2Filiabeauty.com%2Fproducts%2Fcorsica-sf3-5\" target=\"_blank\" rel=\"noopener sponsored\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" data-id=\"32607\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia3-scaled.jpg\" alt=\"A sample of Ilia foundation on the back of a hand. \" class=\"wp-image-32607\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia3-scaled.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia3-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia3-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia3-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia3-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia3-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia3-1536x2048.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia3-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia3-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia3-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia3-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia3-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia3-281x375.jpg 281w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/iliabeauty.nhuie7.net\/c\/274622\/679082\/10539?subId1=mak-web-pg-&amp;u=https%3A%2F%2Filiabeauty.com%2Fproducts%2Fcorsica-sf3-5\" target=\"_blank\" rel=\"noopener sponsored\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" data-id=\"32608\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia2-scaled.jpg\" alt=\"A hand holds a bottle of the Ilia foundation.\" class=\"wp-image-32608\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia2-scaled.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia2-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia2-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia2-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia2-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia2-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia2-1536x2048.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia2-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia2-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia2-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia2-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia2-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia2-281x375.jpg 281w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/iliabeauty.nhuie7.net\/c\/274622\/679082\/10539?subId1=mak-web-pg-&amp;u=https%3A%2F%2Filiabeauty.com%2Fproducts%2Fcorsica-sf3-5\" target=\"_blank\" rel=\"noopener sponsored\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" data-id=\"32606\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia-scaled.jpg\" alt=\"A woman smiles at the camera wearing Ilia foundation.\" class=\"wp-image-32606\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia-scaled.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia-1536x2048.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/ilia-281x375.jpg 281w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"1000\" data-id=\"61491\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundation-ilia.png\" alt=\"A person with dark skin and short curly hair looks at the camera, wearing a brown top and gold earrings. A red &quot;The Good Trade Award Winner 2025&quot; badge appears in the corner.\" class=\"wp-image-61491\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundation-ilia.png 750w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundation-ilia-300x400.png 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundation-ilia-488x650.png 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundation-ilia-150x200.png 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundation-ilia-330x440.png 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundation-ilia-423x564.png 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundation-ilia-576x768.png 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundation-ilia-281x375.png 281w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><style type=\"text\/css\" id=\"design-grid-css\">\n#block-yui_3_17_2_1_1663189859385_24596 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -10px; }<br \/>\n#block-yui_3_17_2_1_1663189859385_24596 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 10px; margin-bottom: 10px; }<br \/>\n<\/style><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-juice-beauty\">2. Juice Beauty<\/h2>\n\n\n<section class=\"icons-library-acf\" id=\"block_730989d575baf5adf249dad569391aeb\">\n<style>\n        .icons-library-acf-row {\n                margin-top: 0px;\n                margin-bottom: 0px;\n                padding-top: 0px;\n                padding-bottom: 0px;\n        }\n<\/style>\n        <div class=\"icons-library-acf-row\">\n<div class=\"icons-library-text\">\n    <\/div>\n\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Cruelty free<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Cruelty free\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/CrueltyFree.svg\" class=\"attachment-full size-full\" alt=\"CrueltyFree\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Eco friendly packaging<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Eco friendly packaging\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/03\/EcofriendlyPackaging.svg\" class=\"attachment-full size-full\" alt=\"EcofriendlyPackaging\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">FSC<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"FSC\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/FSC.svg\" class=\"attachment-full size-full\" alt=\"FSC\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Gives back<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Gives back\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/03\/GivesBack.svg\" class=\"attachment-full size-full\" alt=\"GivesBack\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Recycled materials<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Recycled materials\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/RecycledMaterials.svg\" class=\"attachment-full size-full\" alt=\"RecycledMaterials\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Subscriptions available<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Subscriptions available\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/03\/SubscriptionsAvailable.svg\" class=\"attachment-full size-full\" alt=\"SubscriptionsAvailable\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">USDA organic<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"USDA organic\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/03\/USDAOrganic.svg\" class=\"attachment-full size-full\" alt=\"USDAOrganic\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Vegan<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Vegan\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/Vegan.svg\" class=\"attachment-full size-full\" alt=\"Vegan\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Vegetarian<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Vegetarian\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/03\/Vegetarian.svg\" class=\"attachment-full size-full\" alt=\"Vegetarian\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Woman owned<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Woman owned\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/WomanOwned.svg\" class=\"attachment-full size-full\" alt=\"WomanOwned\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n\n<\/div>\n<\/section>\n\n\n<p id=\"Most-Lightweight-Coverage-Foundation\"><strong>Best For<\/strong> | Lightweight coverage foundation<br><strong>Natural Ingredients<\/strong> | Champagne grape seed oil, coconut alkanes, rose powder pigments<br><strong>Coverage Level <\/strong>| Light\/medium<br><strong>Shades Available<\/strong> | 13<br><strong>My Shade <\/strong>| Naked Beige<br><strong>Price Range<\/strong> | $45<\/p>\n\n\n\n<p>Juice Beauty\u2019s <a href=\"https:\/\/juicebeauty.com\/products\/phyto-pigments-flawless-serum-foundation\" target=\"_blank\" rel=\"noreferrer noopener\">Phyto-Pigments Flawless Serum Foundation<\/a> has my ideal light\/medium coverage and a skin-like, not too dewy finish \u2014 this one might be my personal favorite. It\u2019s full of skincare ingredients like antioxidant-rich grape seed oil and aloe juice, and it has a liquidy texture that substitutes silicones with coconut alkanes for a smooth finish. Plus, it looked exactly the same at the end of the day as it did at the beginning. Naked Beige was a perfect match for my summer tan, but I\u2019d need something lighter in the winter \u2014 note that the shade matching was pretty difficult online, and the shade range isn\u2019t phenomenal. Juice Beauty\u2019s products are clean without sacrificing function, combining organic ingredients with clinically proven formulas for a foundation that <em>works<\/em>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/juicebeauty.com\/products\/phyto-pigments-flawless-serum-foundation\" target=\"_blank\" rel=\"noopener sponsored noreferrer noopener\">Shop Juice Beauty&#8217;s Foundation, $45<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped alignnarrow has-custom-alignment wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/juicebeauty.com\/products\/phyto-pigments-flawless-serum-foundation\" target=\"_blank\" rel=\"noopener sponsored\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" data-id=\"32611\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice3-scaled.jpg\" alt=\"A sample of Juice Beauty foundation on the back of a hand. \" class=\"wp-image-32611\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice3-scaled.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice3-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice3-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice3-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice3-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice3-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice3-1536x2048.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice3-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice3-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice3-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice3-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice3-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice3-281x375.jpg 281w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/juicebeauty.com\/products\/phyto-pigments-flawless-serum-foundation\" target=\"_blank\" rel=\"noopener sponsored\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" data-id=\"32612\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice2-scaled.jpg\" alt=\"A bottle of Juice Beauty foundation. \" class=\"wp-image-32612\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice2-scaled.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice2-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice2-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice2-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice2-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice2-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice2-1536x2048.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice2-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice2-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice2-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice2-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice2-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice2-281x375.jpg 281w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/juicebeauty.com\/products\/phyto-pigments-flawless-serum-foundation\" target=\"_blank\" rel=\"noopener sponsored\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" data-id=\"32610\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice-scaled.jpg\" alt=\"A woman wearing Juice Beauty foundation. \" class=\"wp-image-32610\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice-scaled.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice-1536x2048.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/juice-281x375.jpg 281w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/juicebeauty.com\/products\/phyto-pigments-flawless-serum-foundation\" target=\"_blank\" rel=\"noopener sponsored\"><img loading=\"lazy\" decoding=\"async\" width=\"1317\" height=\"1773\" data-id=\"32613\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/Juice-beauty-foundation.jpg\" alt=\"A woman wearing Juice Beauty foundation. \" class=\"wp-image-32613\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/Juice-beauty-foundation.jpg 1317w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/Juice-beauty-foundation-297x400.jpg 297w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/Juice-beauty-foundation-483x650.jpg 483w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/Juice-beauty-foundation-149x200.jpg 149w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/Juice-beauty-foundation-768x1034.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/Juice-beauty-foundation-1141x1536.jpg 1141w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/Juice-beauty-foundation-900x1212.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/Juice-beauty-foundation-330x444.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/Juice-beauty-foundation-423x569.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/Juice-beauty-foundation-576x775.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/Juice-beauty-foundation-882x1187.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/Juice-beauty-foundation-279x375.jpg 279w\" sizes=\"auto, (max-width: 1317px) 100vw, 1317px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p><style type=\"text\/css\" id=\"design-grid-css\">\n#block-yui_3_17_2_1_1663189859385_30520 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -10px; }<br \/>\n#block-yui_3_17_2_1_1663189859385_30520 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 10px; margin-bottom: 10px; }<br \/>\n<\/style><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-saie\">3. Saie<\/h2>\n\n\n<section class=\"icons-library-acf\" id=\"block_18b6c1311a15dd86c402a6766d87640e\">\n<style>\n        .icons-library-acf-row {\n                margin-top: 0px;\n                margin-bottom: 0px;\n                padding-top: 0px;\n                padding-bottom: 0px;\n        }\n<\/style>\n        <div class=\"icons-library-acf-row\">\n<div class=\"icons-library-text\">\n    <\/div>\n\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">1% for the planet <\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"1% for the planet \">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/1_Planet.svg\" class=\"attachment-full size-full\" alt=\"1_Planet\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Climate neutral<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Climate neutral\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/ClimateNeutral.svg\" class=\"attachment-full size-full\" alt=\"ClimateNeutral\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Cruelty free<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Cruelty free\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/CrueltyFree.svg\" class=\"attachment-full size-full\" alt=\"CrueltyFree\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Eco friendly packaging<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Eco friendly packaging\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/03\/EcofriendlyPackaging.svg\" class=\"attachment-full size-full\" alt=\"EcofriendlyPackaging\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">FSC<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"FSC\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/FSC.svg\" class=\"attachment-full size-full\" alt=\"FSC\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Gives back<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Gives back\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/03\/GivesBack.svg\" class=\"attachment-full size-full\" alt=\"GivesBack\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Subscriptions available<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Subscriptions available\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/03\/SubscriptionsAvailable.svg\" class=\"attachment-full size-full\" alt=\"SubscriptionsAvailable\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Woman owned<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Woman owned\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/WomanOwned.svg\" class=\"attachment-full size-full\" alt=\"WomanOwned\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n\n<\/div>\n<\/section>\n\n\n<p id=\"Best-Skincare-First-Foundation\"><strong>Best For<\/strong> | Skincare-first foundation<br><strong>Natural Ingredients<\/strong> | Squalane, hyaluronic acid, marshmallow root extract, rice bran peptides<br><strong>Coverage Level<\/strong> | Light\/medium<br><strong>Shades Available<\/strong> | 36<br><strong>My Shade<\/strong> | 6<br><strong>Price Range<\/strong> | $40<\/p>\n\n\n\n<p>Saie is a buzzy, new-ish brand known for its skincare-first formulations. I\u2019ve called them Glossier for adults in the past, <a href=\"https:\/\/www.thegoodtrade.com\/features\/saie-slip-tint-review\/\" target=\"_blank\" rel=\"noreferrer noopener\">reviewing some of their other products<\/a>. Their <a href=\"https:\/\/rstyle.me\/+PCMsbOEXS6vbkZmOk39frQ\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Glowy Super Skin Tint Foundation<\/a> fits their you-but-better model, giving you what is, in my opinion, a perfect amount of coverage \u2014 something between light and medium. It has a dewy but skin-like finish that also fits my preference, looking natural but still blurring imperfections really well. The brand calls the product 85% skincare and 15% weightless pigment, packing it with skin-loving ingredients like hyaluronic acid and glycerin, which draw in moisture, and rice bran peptides, which reduce the appearance of fine lines and hyperpigmentation. Maybe I\u2019ll see an improvement in skin texture if I start wearing it every day!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/rstyle.me\/+PCMsbOEXS6vbkZmOk39frQ\" target=\"_blank\" rel=\"noreferrer noopener\">Shop Saie&#8217;s foundation, $40<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped alignnarrow has-custom-alignment wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rstyle.me\/+PCMsbOEXS6vbkZmOk39frQ\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" data-id=\"42259\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie5-scaled.jpg\" alt=\"\" class=\"wp-image-42259\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie5-scaled.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie5-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie5-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie5-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie5-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie5-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie5-1536x2048.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie5-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie5-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie5-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie5-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie5-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie5-281x375.jpg 281w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rstyle.me\/+PCMsbOEXS6vbkZmOk39frQ\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" data-id=\"42258\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie4-scaled.jpg\" alt=\"Bottle of saje liquid product on a textured gray fabric background.\" class=\"wp-image-42258\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie4-scaled.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie4-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie4-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie4-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie4-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie4-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie4-1536x2048.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie4-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie4-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie4-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie4-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie4-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie4-281x375.jpg 281w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rstyle.me\/+PCMsbOEXS6vbkZmOk39frQ\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" data-id=\"42257\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie2-scaled.jpg\" alt=\"\" class=\"wp-image-42257\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie2-scaled.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie2-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie2-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie2-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie2-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie2-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie2-1536x2048.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie2-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie2-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie2-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie2-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie2-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/saie2-281x375.jpg 281w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rstyle.me\/+PCMsbOEXS6vbkZmOk39frQ\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"1000\" data-id=\"61496\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundation-saie-edited.jpeg\" alt=\"Close-up of a smiling person with curly hair, clear skin, and hands touching their face on both sides.\" class=\"wp-image-61496\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundation-saie-edited.jpeg 750w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundation-saie-edited-300x400.jpeg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundation-saie-edited-488x650.jpeg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundation-saie-edited-150x200.jpeg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundation-saie-edited-330x440.jpeg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundation-saie-edited-423x564.jpeg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundation-saie-edited-576x768.jpeg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundation-saie-edited-281x375.jpeg 281w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p><style type=\"text\/css\" id=\"design-grid-css\">\n#block-yui_3_17_2_1_1663189859385_39821 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -10px; }<br \/>\n#block-yui_3_17_2_1_1663189859385_39821 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 10px; margin-bottom: 10px; }<br \/>\n<\/style><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-4-rms-beauty\">4. RMS Beauty<\/h2>\n\n\n<section class=\"icons-library-acf\" id=\"block_fa98d545944429f85008e4b0e4a22aa6\">\n<style>\n        .icons-library-acf-row {\n                margin-top: 0px;\n                margin-bottom: 0px;\n                padding-top: 0px;\n                padding-bottom: 0px;\n        }\n<\/style>\n        <div class=\"icons-library-acf-row\">\n<div class=\"icons-library-text\">\n    <\/div>\n\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Cruelty free<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Cruelty free\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/CrueltyFree.svg\" class=\"attachment-full size-full\" alt=\"CrueltyFree\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Eco friendly packaging<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Eco friendly packaging\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/03\/EcofriendlyPackaging.svg\" class=\"attachment-full size-full\" alt=\"EcofriendlyPackaging\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Gluten free<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Gluten free\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/03\/GlutenFree.svg\" class=\"attachment-full size-full\" alt=\"GlutenFree\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Natural materials<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Natural materials\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/NaturalMaterials.svg\" class=\"attachment-full size-full\" alt=\"NaturalMaterials\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Subscriptions available<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Subscriptions available\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/03\/SubscriptionsAvailable.svg\" class=\"attachment-full size-full\" alt=\"SubscriptionsAvailable\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Woman owned<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Woman owned\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/WomanOwned.svg\" class=\"attachment-full size-full\" alt=\"WomanOwned\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n\n<\/div>\n<\/section>\n\n\n<p id=\"Best-High-Coverage-Foundation\"><strong>Best For <\/strong>| High-coverage foundation<br><strong>Natural Ingredients<\/strong> | Squalane, glycerin, jojoba oil, aloe<br><strong>Coverage Level<\/strong> | Medium\/full<br><strong>Shades Available <\/strong>| 16<br><strong>My Shade <\/strong>| 11.5<br><strong>Price Range <\/strong>| $55; $45 per refill<\/p>\n\n\n\n<p>Providing the most coverage of all the options I tried, RMS\u2019s <a href=\"https:\/\/rmsbeauty.pxf.io\/c\/274622\/1988152\/24430?subId1=mak-web--&amp;u=https%3A%2F%2Fwww.rmsbeauty.com%2Fproducts%2Freevole-natural-finish-liquid-foundation\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">ReEvolve Natural Finish Foundation<\/a> gives medium to full coverage in a formula that\u2019s still packed with hydrating ingredients like glycerin and squalane. The refillable packaging reduces plastic, and the formula instantly evens skin tone and gets rid of redness without getting cakey. While its finish is a little more matte than my preferred dewy looks, I have to admit this will probably be my new go-to for formal events \u2014 especially weddings when I\u2019m getting sweaty on the dance floor. To me, you can kind of feel this foundation sitting on the face, so while it\u2019s not an everyday option for me, the finish is pretty darn flawless for special occasions. And that\u2019s pretty much what RMS Beauty excels at \u2014 clean formulations that feel elevated and perform super well.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/rmsbeauty.pxf.io\/c\/274622\/1988152\/24430?subId1=mak-web--&amp;u=https%3A%2F%2Fwww.rmsbeauty.com%2Fproducts%2Freevole-natural-finish-liquid-foundation\" target=\"_blank\" rel=\"noreferrer noopener\">Shop RMS Beauty&#8217;s foundation, $45+<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped alignnarrow has-custom-alignment wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rmsbeauty.pxf.io\/c\/274622\/1988152\/24430?subId1=mak-web--&amp;u=https%3A%2F%2Fwww.rmsbeauty.com%2Fproducts%2Freevole-natural-finish-liquid-foundation\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" data-id=\"42263\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms4-scaled.jpg\" alt=\"A hand with a swatch of beige foundation on the back, next to a tube of foundation with a white cap.\" class=\"wp-image-42263\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms4-scaled.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms4-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms4-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms4-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms4-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms4-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms4-1536x2048.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms4-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms4-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms4-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms4-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms4-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms4-281x375.jpg 281w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rmsbeauty.pxf.io\/c\/274622\/1988152\/24430?subId1=mak-web--&amp;u=https%3A%2F%2Fwww.rmsbeauty.com%2Fproducts%2Freevole-natural-finish-liquid-foundation\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" data-id=\"42262\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms2-scaled.jpg\" alt=\"\" class=\"wp-image-42262\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms2-scaled.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms2-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms2-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms2-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms2-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms2-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms2-1536x2048.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms2-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms2-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms2-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms2-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms2-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms2-281x375.jpg 281w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rmsbeauty.pxf.io\/c\/274622\/1988152\/24430?subId1=mak-web--&amp;u=https%3A%2F%2Fwww.rmsbeauty.com%2Fproducts%2Freevole-natural-finish-liquid-foundation\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" data-id=\"42261\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms-scaled.jpg\" alt=\"A woman with short black hair and a light yellow top smiles subtly, posing against a grey textured background.\" class=\"wp-image-42261\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms-scaled.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms-1536x2048.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms-281x375.jpg 281w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rmsbeauty.pxf.io\/c\/274622\/1988152\/24430?subId1=mak-web--&amp;u=https%3A%2F%2Fwww.rmsbeauty.com%2Fproducts%2Freevole-natural-finish-liquid-foundation\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1084\" data-id=\"42264\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms5.webp\" alt=\"Close-up of a smiling woman with braided hair, looking upward to her left. she has clear skin and is wearing minimal makeup.\" class=\"wp-image-42264\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms5.webp 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms5-332x400.webp 332w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms5-540x650.webp 540w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms5-166x200.webp 166w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms5-768x925.webp 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms5-330x397.webp 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms5-423x509.webp 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms5-576x694.webp 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms5-882x1062.webp 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/rms5-311x375.webp 311w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p><style type=\"text\/css\" id=\"design-grid-css\">\n#block-yui_3_17_2_1_1663189859385_39821 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -10px; }<br \/>\n#block-yui_3_17_2_1_1663189859385_39821 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 10px; margin-bottom: 10px; }<br \/>\n<\/style><\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-5-merit\">5. MERIT<\/h2>\n\n\n<section class=\"icons-library-acf\" id=\"block_446ac53a1cd860bdb862264134090f51\">\n<style>\n        .icons-library-acf-row {\n                margin-top: 0px;\n                margin-bottom: 0px;\n                padding-top: 0px;\n                padding-bottom: 0px;\n        }\n<\/style>\n        <div class=\"icons-library-acf-row\">\n<div class=\"icons-library-text\">\n    <\/div>\n\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Cruelty free<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Cruelty free\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/CrueltyFree.svg\" class=\"attachment-full size-full\" alt=\"CrueltyFree\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Eco friendly packaging<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Eco friendly packaging\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/03\/EcofriendlyPackaging.svg\" class=\"attachment-full size-full\" alt=\"EcofriendlyPackaging\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">FSC<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"FSC\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/FSC.svg\" class=\"attachment-full size-full\" alt=\"FSC\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Gives back<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Gives back\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/03\/GivesBack.svg\" class=\"attachment-full size-full\" alt=\"GivesBack\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Recycled materials<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Recycled materials\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/RecycledMaterials.svg\" class=\"attachment-full size-full\" alt=\"RecycledMaterials\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Vegan<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Vegan\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/Vegan.svg\" class=\"attachment-full size-full\" alt=\"Vegan\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Woman owned<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Woman owned\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/WomanOwned.svg\" class=\"attachment-full size-full\" alt=\"WomanOwned\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n\n<\/div>\n<\/section>\n\n\n<p id=\"Most-Convenient-For-On-the-Go-Touch-Ups\"><strong>Best For<\/strong> | On-the-go touch-ups<br><strong>Natural Ingredients<\/strong> | Sea daffodil extract, mica, glycerin<br><strong>Coverage Level<\/strong> | Light\/medium<br><strong>Shades Available<\/strong> | 20<br><strong>My Shade<\/strong> | Bisque<br><strong>Price Range<\/strong> | $38<\/p>\n\n\n\n<p>MERIT&#8217;s <a href=\"https:\/\/www.pjtra.com\/t\/8-12587-147620-230000?sid=mak-web-pg-&amp;website=248024&amp;url=https%3A%2F%2Fwww.meritbeauty.com%2Fproducts%2Fthe-minimalist\" target=\"_blank\" rel=\"noopener sponsored\">Minimalist Perfecting Complexion Stick<\/a> gives you as much or as little coverage as you want, anywhere you need it\u2014and nowhere you don\u2019t. It applies like a buttery concealer but blends out to a light\/medium coverage foundation. I applied small strokes of Bisque where I most needed it \u2014 chin, forehead, nasolabial folds, and acne scars \u2014 and the lighter shade Ecru under my eyes, and buffed it all out with a makeup sponge (although the brand recs a makeup brush), leaving a surprisingly natural, glowy finish with just the right about of coverage. While the foundation was much easier to blend with a spritz of water or setting spray, it\u2019s still such a convenient product for slipping in your bag for easy breezy coverage when you\u2019re on the go. Merit prides itself on its minimalistic beauty products that eliminate any potentially harmful or irritating ingredients.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.pjtra.com\/t\/8-12587-147620-230000?sid=mak-web-pg-&amp;website=248024&amp;url=https%3A%2F%2Fwww.meritbeauty.com%2Fproducts%2Fthe-minimalist\" target=\"_blank\" rel=\"noopener sponsored\">Shop Merit&#8217;s Foundation, $38<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped alignnarrow has-custom-alignment wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.pjtra.com\/t\/8-12587-147620-230000?sid=mak-web-pg-&amp;website=248024&amp;url=https%3A%2F%2Fwww.meritbeauty.com%2Fproducts%2Fthe-minimalist\" target=\"_blank\" rel=\"noopener sponsored\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" data-id=\"32622\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit3-scaled.jpg\" alt=\"A sample of Merit foundation on the back of a hand. \" class=\"wp-image-32622\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit3-scaled.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit3-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit3-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit3-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit3-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit3-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit3-1536x2048.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit3-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit3-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit3-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit3-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit3-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit3-281x375.jpg 281w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.pjtra.com\/t\/8-12587-147620-230000?sid=mak-web-pg-&amp;website=248024&amp;url=https%3A%2F%2Fwww.meritbeauty.com%2Fproducts%2Fthe-minimalist\" target=\"_blank\" rel=\"noopener sponsored\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" data-id=\"32623\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit2-scaled.jpg\" alt=\"A stick of Merit foundation. \" class=\"wp-image-32623\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit2-scaled.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit2-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit2-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit2-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit2-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit2-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit2-1536x2048.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit2-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit2-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit2-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit2-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit2-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit2-281x375.jpg 281w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.pjtra.com\/t\/8-12587-147620-230000?sid=mak-web-pg-&amp;website=248024&amp;url=https%3A%2F%2Fwww.meritbeauty.com%2Fproducts%2Fthe-minimalist\" target=\"_blank\" rel=\"noopener sponsored\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" data-id=\"32621\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit-scaled.jpg\" alt=\"A woman wearing Merit foundation. \" class=\"wp-image-32621\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit-scaled.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit-1536x2048.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/merit-281x375.jpg 281w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.pjtra.com\/t\/8-12587-147620-230000?sid=mak-web-pg-&amp;website=248024&amp;url=https%3A%2F%2Fwww.meritbeauty.com%2Fproducts%2Fthe-minimalist\" target=\"_blank\" rel=\"noopener sponsored\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"2000\" data-id=\"61501\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundations-merit-edited.jpeg\" alt=\"Close-up of an older woman with gray curly hair, brown skin, gold hoop earrings, and a neutral expression, looking directly at the camera.\" class=\"wp-image-61501\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundations-merit-edited.jpeg 1500w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundations-merit-edited-300x400.jpeg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundations-merit-edited-488x650.jpeg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundations-merit-edited-150x200.jpeg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundations-merit-edited-768x1024.jpeg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundations-merit-edited-1152x1536.jpeg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundations-merit-edited-900x1200.jpeg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundations-merit-edited-330x440.jpeg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundations-merit-edited-423x564.jpeg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundations-merit-edited-576x768.jpeg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundations-merit-edited-882x1176.jpeg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundations-merit-edited-281x375.jpeg 281w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p><style type=\"text\/css\" id=\"design-grid-css\"> #block-yui_3_17_2_1_1663189859385_49461 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -10px; }&lt;br \/> #block-yui_3_17_2_1_1663189859385_49461 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 10px; margin-bottom: 10px; }&lt;br \/> <\/style><\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-attitude\">6. ATTITUDE<\/h2>\n\n\n<section class=\"icons-library-acf\" id=\"block_76ba746b577a7d6590f6c7125374a9a4\">\n<style>\n        .icons-library-acf-row {\n                margin-top: 0px;\n                margin-bottom: 0px;\n                padding-top: 0px;\n                padding-bottom: 0px;\n        }\n<\/style>\n        <div class=\"icons-library-acf-row\">\n<div class=\"icons-library-text\">\n    <\/div>\n\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Cruelty free<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Cruelty free\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/CrueltyFree.svg\" class=\"attachment-full size-full\" alt=\"CrueltyFree\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Plant trees <\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Plant trees \">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/PlantTrees.svg\" class=\"attachment-full size-full\" alt=\"PlantTrees\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Plastic\/Pfas free<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Plastic\/Pfas free\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/Plastic-PFAFree.svg\" class=\"attachment-full size-full\" alt=\"Plastic-PFAFree\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Vegan<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Vegan\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/Vegan.svg\" class=\"attachment-full size-full\" alt=\"Vegan\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n\n<\/div>\n<\/section>\n\n\n<p id=\"Best-For-Oily-Skin-And-Sustainable-Packaging\"><strong>Best For<\/strong> | Oily skin &amp; sustainable packaging<br><strong>Natural Ingredients<\/strong> | Algae extract, sunflower seed oil, plankton extract<br><strong>Coverage Level<\/strong> | Light\/medium<br><strong>Shades Available<\/strong> | 6<br><strong>My Shade<\/strong> | Nude<br><strong>Price Range<\/strong> | $35<\/p>\n\n\n\n<p>ATTITUDE&#8217;s <a href=\"https:\/\/attitudeliving.sjv.io\/c\/274622\/2952581\/35024?subId1=mak-web&amp;u=https%3A%2F%2Fattitudeliving.com%2Fproducts%2Ffoundation%3F\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Light Coverage Foundation Stick<\/a> has some great stuff going for it \u2014 it\u2019s packaged completely in cardboard, it swipes directly onto the skin for easy application, and it\u2019s only $35. While it glided smoothly over my skin on application, it had a drier finish than I was hoping for, taking a couple of extra spritzes of water on my sponge to fully blend out and emphasizing my flakiness a tiny bit. Once blended, it had a nice natural finish with a light to medium coverage, which I love, and it looked great an hour later. It&#8217;s just that I prefer something dewier. This one would be great for oily folks who don\u2019t struggle with any dryness! I could also see the formula drying out over the course of a few months since it\u2019s packaged in cardboard. Attitude does more than just makeup, making clean skincare, body care, and even home goods with some impressive sustainability practices like using minimal plastic.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/attitudeliving.sjv.io\/c\/274622\/2952581\/35024?subId1=mak-web&amp;u=https%3A%2F%2Fattitudeliving.com%2Fproducts%2Ffoundation%3F\" target=\"_blank\" rel=\"noreferrer noopener\">Shop Attitude&#8217;s foundation, $35<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped alignnarrow has-custom-alignment wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/attitudeliving.sjv.io\/c\/274622\/2952581\/35024?subId1=mak-web&amp;u=https%3A%2F%2Fattitudeliving.com%2Fproducts%2Ffoundation%3F\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" data-id=\"42274\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude2-scaled.jpg\" alt=\"\" class=\"wp-image-42274\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude2-scaled.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude2-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude2-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude2-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude2-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude2-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude2-1536x2048.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude2-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude2-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude2-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude2-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude2-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude2-281x375.jpg 281w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/attitudeliving.sjv.io\/c\/274622\/2952581\/35024?subId1=mak-web&amp;u=https%3A%2F%2Fattitudeliving.com%2Fproducts%2Ffoundation%3F\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" data-id=\"42275\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude3-scaled.jpg\" alt=\"A hand holding a small bottle of oceanly foundation against a gray fabric background.\" class=\"wp-image-42275\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude3-scaled.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude3-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude3-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude3-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude3-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude3-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude3-1536x2048.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude3-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude3-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude3-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude3-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude3-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude3-281x375.jpg 281w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/attitudeliving.sjv.io\/c\/274622\/2952581\/35024?subId1=mak-web&amp;u=https%3A%2F%2Fattitudeliving.com%2Fproducts%2Ffoundation%3F\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" data-id=\"42276\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude4-scaled.jpg\" alt=\"A person's hand showing a swatch of light beige foundation next to a small bottle of oceane makeup on a grey fabric surface.\" class=\"wp-image-42276\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude4-scaled.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude4-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude4-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude4-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude4-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude4-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude4-1536x2048.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude4-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude4-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude4-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude4-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude4-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/attitude4-281x375.jpg 281w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/attitudeliving.sjv.io\/c\/274622\/2952581\/35024?subId1=mak-web&amp;u=https%3A%2F%2Fattitudeliving.com%2Fproducts%2Ffoundation%3F\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"901\" height=\"1201\" data-id=\"61503\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundation-attitude-edited.jpg\" alt=\"A person applies a stick product labeled &quot;OCEANLY&quot; to their cheek. The image focuses on their face and the product in use. Text in the corner reads &quot;Adja | Moka.\" class=\"wp-image-61503\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundation-attitude-edited.jpg 901w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundation-attitude-edited-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundation-attitude-edited-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundation-attitude-edited-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundation-attitude-edited-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundation-attitude-edited-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundation-attitude-edited-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundation-attitude-edited-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundation-attitude-edited-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundation-attitude-edited-281x375.jpg 281w\" sizes=\"auto, (max-width: 901px) 100vw, 901px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p><style type=\"text\/css\" id=\"design-grid-css\">\n#block-yui_3_17_2_1_1663189859385_39821 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -10px; }<br \/>\n#block-yui_3_17_2_1_1663189859385_39821 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 10px; margin-bottom: 10px; }<br \/>\n<\/style><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-7-jones-road\">7. Jones Road<\/h2>\n\n\n<section class=\"icons-library-acf\" id=\"block_e550c8b39c81183a472864fdd5eef273\">\n<style>\n        .icons-library-acf-row {\n                margin-top: 0px;\n                margin-bottom: 0px;\n                padding-top: 0px;\n                padding-bottom: 0px;\n        }\n<\/style>\n        <div class=\"icons-library-acf-row\">\n<div class=\"icons-library-text\">\n    <\/div>\n\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Cruelty free<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Cruelty free\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/CrueltyFree.svg\" class=\"attachment-full size-full\" alt=\"CrueltyFree\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">FSC<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"FSC\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/FSC.svg\" class=\"attachment-full size-full\" alt=\"FSC\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Gluten free<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Gluten free\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/03\/GlutenFree.svg\" class=\"attachment-full size-full\" alt=\"GlutenFree\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Woman owned<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Woman owned\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/WomanOwned.svg\" class=\"attachment-full size-full\" alt=\"WomanOwned\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n\n<\/div>\n<\/section>\n\n\n<p id=\"Best-For-Sheer-Buildable-Coverage\"><strong>Best For<\/strong> | Sheer, buildable coverage<br><strong>Natural Ingredients <\/strong>| Hyaluronic acid, jojoba oil, olive oil<br><strong>Coverage Level <\/strong>| Light, can be built up to medium<br><strong>Shades Available <\/strong>| 12<br><strong>My Shade <\/strong>| Fair<br><strong>Price Range<\/strong> | $46<\/p>\n\n\n\n<p>I really liked this one \u2014 <a href=\"https:\/\/jonesroad.sjv.io\/c\/274622\/2634000\/30906?subId1=mak-web--&amp;u=https%3A%2F%2Fwww.jonesroadbeauty.com%2Fproducts%2Fwhat-the-foundation%3Fcountry%3DUS\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">What the Foundation<\/a> has light coverage reads more like a tinted moisturizer than a foundation, but it\u2019s easy to apply more layers and build up the coverage closer to medium. It comes in a beautiful glass pot that\u2019s recyclable but not ideal for traveling, and it has a nice herbal scent from the ginger root oil. It has the consistency of a thick day cream, making it easy to pick up just the right amount, and left a dewy finish that I love but wouldn\u2019t be ideal for oily skin types or hot summer days. I love how it evened out my tone, reducing redness, while still letting the skin\u2019s natural texture show through \u2014 if I had cute freckles it wouldn\u2019t cover them up. Founded by makeup artist Bobbi Brown, Jones Road specializes in clean formulations that are easy to use, and this product fits that description \u2014 it applied easily with my fingers, but blended out seamlessly with the sponge. One note: Some folks complain about separation, and of my two samples, one came emulsified and silky and the other was separated and needed a mix. It doesn\u2019t seem to affect performance, though.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/jonesroad.sjv.io\/c\/274622\/2634000\/30906?subId1=mak-web--&amp;u=https%3A%2F%2Fwww.jonesroadbeauty.com%2Fproducts%2Fwhat-the-foundation%3Fcountry%3DUS\" target=\"_blank\" rel=\"noreferrer noopener\">Shop Jones Road foundation, $46<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped alignnarrow has-custom-alignment wp-block-gallery-7 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/jonesroad.sjv.io\/c\/274622\/2634000\/30906?subId1=mak-web--&amp;u=https%3A%2F%2Fwww.jonesroadbeauty.com%2Fproducts%2Fwhat-the-foundation%3Fcountry%3DUS\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" data-id=\"42266\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road4-scaled.jpg\" alt=\"A person's hand with a dab of foundation on the back, next to an open jar of jones road foundation.\" class=\"wp-image-42266\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road4-scaled.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road4-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road4-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road4-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road4-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road4-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road4-1536x2048.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road4-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road4-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road4-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road4-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road4-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road4-281x375.jpg 281w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/jonesroad.sjv.io\/c\/274622\/2634000\/30906?subId1=mak-web--&amp;u=https%3A%2F%2Fwww.jonesroadbeauty.com%2Fproducts%2Fwhat-the-foundation%3Fcountry%3DUS\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" data-id=\"42267\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road5-scaled.jpg\" alt=\"Open jar of jones road cream makeup beside its white lid on a textured blue surface.\" class=\"wp-image-42267\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road5-scaled.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road5-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road5-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road5-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road5-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road5-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road5-1536x2048.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road5-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road5-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road5-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road5-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road5-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road5-281x375.jpg 281w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/jonesroad.sjv.io\/c\/274622\/2634000\/30906?subId1=mak-web--&amp;u=https%3A%2F%2Fwww.jonesroadbeauty.com%2Fproducts%2Fwhat-the-foundation%3Fcountry%3DUS\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" data-id=\"42265\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road-scaled.jpg\" alt=\"\" class=\"wp-image-42265\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road-scaled.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road-1536x2048.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road-281x375.jpg 281w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/jonesroad.sjv.io\/c\/274622\/2634000\/30906?subId1=mak-web--&amp;u=https%3A%2F%2Fwww.jonesroadbeauty.com%2Fproducts%2Fwhat-the-foundation%3Fcountry%3DUS\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" data-id=\"42268\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road6.webp\" alt=\"Portrait of a smiling elderly woman with short gray hair, wearing a white outfit, looking directly at the camera.\" class=\"wp-image-42268\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road6.webp 1000w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road6-400x400.webp 400w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road6-650x650.webp 650w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road6-200x200.webp 200w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road6-768x768.webp 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road6-900x900.webp 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road6-330x330.webp 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road6-423x423.webp 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road6-576x576.webp 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road6-882x882.webp 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/jones-road6-375x375.webp 375w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p><style type=\"text\/css\" id=\"design-grid-css\">\n#block-yui_3_17_2_1_1663189859385_39821 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -10px; }<br \/>\n#block-yui_3_17_2_1_1663189859385_39821 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 10px; margin-bottom: 10px; }<br \/>\n<\/style><\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-8-well-people\">8. Well People<\/h2>\n\n\n<section class=\"icons-library-acf\" id=\"block_fdb8b8fb5f25af6e67525a4cfb0e1ef5\">\n<style>\n        .icons-library-acf-row {\n                margin-top: 0px;\n                margin-bottom: 0px;\n                padding-top: 0px;\n                padding-bottom: 0px;\n        }\n<\/style>\n        <div class=\"icons-library-acf-row\">\n<div class=\"icons-library-text\">\n    <\/div>\n\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Budget friendly<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Budget friendly\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/BudgetFriendly.svg\" class=\"attachment-full size-full\" alt=\"BudgetFriendly\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Cruelty free<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Cruelty free\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/CrueltyFree.svg\" class=\"attachment-full size-full\" alt=\"CrueltyFree\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">FSC<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"FSC\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/FSC.svg\" class=\"attachment-full size-full\" alt=\"FSC\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Fair trade<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Fair trade\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/FairTrade.svg\" class=\"attachment-full size-full\" alt=\"FairTrade\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Vegan<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Vegan\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/Vegan.svg\" class=\"attachment-full size-full\" alt=\"Vegan\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n\n<\/div>\n<\/section>\n\n\n<p id=\"Best-Powder-Foundation\"><strong>Best For<\/strong> | Powder foundation<br><strong>Natural Ingredients<\/strong> | Corn starch, squalane, niacinamide<br><strong>Coverage Level<\/strong> | Light<br><strong>Shades Available<\/strong> | 12<br><strong>My Shade<\/strong> | 4N<br><strong>Price Range<\/strong> | $27<\/p>\n\n\n\n<p>Well People\u2019s <a rel=\"noopener sponsored\" target=\"_blank\" href=\"https:\/\/click.linksynergy.com\/deeplink?id=DkqcY\/d68c0&amp;mid=46473&amp;u1=mak-web-pg-&amp;murl=https%3A%2F%2Fwww.wellpeople.com%2Fbio-powder-foundation%2F100021G.html\">Bio Powder Foundation<\/a> might be my favorite powder I\u2019ve ever tried. Instead of making my skin feel dry and cakey, it adds a luminous glow with the addition of light-reflecting mica and hydrating squalane, and it uses cornstarch instead of talc to absorb excess shine. It has light but buildable coverage, subtly blurring imperfections and making your skin a bit more radiant. Since I\u2019m combo, I still prefer to use it only on my t-zone over a tinted moisturizer, but the powder is great for shine-reducing touch-ups on any skin type, dry to oily, and leaves skin with a lightweight, natural finish. Well People exclusively uses clean, ethically sourced ingredients for its dermatologist-developed formulas.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/click.linksynergy.com\/deeplink?id=DkqcY\/d68c0&amp;mid=46473&amp;u1=mak-web-pg-&amp;murl=https%3A%2F%2Fwww.wellpeople.com%2Fbio-powder-foundation%2F100021G.html\" target=\"_blank\" rel=\"noopener sponsored\">Shop Well People&#8217;s FOundation, $27<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped alignnarrow has-custom-alignment wp-block-gallery-8 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/click.linksynergy.com\/deeplink?id=DkqcY\/d68c0&amp;mid=46473&amp;u1=mak-web-pg-&amp;murl=https%3A%2F%2Fwww.wellpeople.com%2Fbio-powder-foundation%2F100021G.html\" target=\"_blank\" rel=\"noopener sponsored\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" data-id=\"32615\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople2-scaled.jpg\" alt=\"A hand holds a Well People powder foundation compact open. \" class=\"wp-image-32615\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople2-scaled.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople2-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople2-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople2-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople2-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople2-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople2-1536x2048.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople2-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople2-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople2-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople2-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople2-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople2-281x375.jpg 281w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/click.linksynergy.com\/deeplink?id=DkqcY\/d68c0&amp;mid=46473&amp;u1=mak-web-pg-&amp;murl=https%3A%2F%2Fwww.wellpeople.com%2Fbio-powder-foundation%2F100021G.html\" target=\"_blank\" rel=\"noopener sponsored\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" data-id=\"32614\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople-scaled.jpg\" alt=\"A woman wearing Well People powder foundation. \" class=\"wp-image-32614\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople-scaled.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople-1536x2048.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople-281x375.jpg 281w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/click.linksynergy.com\/deeplink?id=DkqcY\/d68c0&amp;mid=46473&amp;u1=mak-web-pg-&amp;murl=https%3A%2F%2Fwww.wellpeople.com%2Fbio-powder-foundation%2F100021G.html\" target=\"_blank\" rel=\"noopener sponsored\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" data-id=\"32616\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople3-scaled.jpg\" alt=\"A sample of Well People powder foundation on the back of a hand. \" class=\"wp-image-32616\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople3-scaled.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople3-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople3-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople3-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople3-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople3-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople3-1536x2048.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople3-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople3-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople3-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople3-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople3-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/wellpeople3-281x375.jpg 281w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/click.linksynergy.com\/deeplink?id=DkqcY\/d68c0&amp;mid=46473&amp;u1=mak-web-pg-&amp;murl=https%3A%2F%2Fwww.wellpeople.com%2Fbio-powder-foundation%2F100021G.html\" target=\"_blank\" rel=\"noopener sponsored\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-id=\"32619\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/Well-people-foundation.jpg\" alt=\"A sample of Well People powder foundation in a darker shade on an off-white backgound. \" class=\"wp-image-32619\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/Well-people-foundation.jpg 700w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/Well-people-foundation-400x400.jpg 400w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/Well-people-foundation-650x650.jpg 650w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/Well-people-foundation-200x200.jpg 200w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/Well-people-foundation-330x330.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/Well-people-foundation-423x423.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/Well-people-foundation-576x576.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/Well-people-foundation-375x375.jpg 375w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-9-kosas\">9. Kosas<\/h2>\n\n\n<section class=\"icons-library-acf\" id=\"block_58f0a377e5ffc4aa7c22928095290934\">\n<style>\n        .icons-library-acf-row {\n                margin-top: 0px;\n                margin-bottom: 0px;\n                padding-top: 0px;\n                padding-bottom: 0px;\n        }\n<\/style>\n        <div class=\"icons-library-acf-row\">\n<div class=\"icons-library-text\">\n    <\/div>\n\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Cruelty free<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Cruelty free\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/CrueltyFree.svg\" class=\"attachment-full size-full\" alt=\"CrueltyFree\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Gluten free<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Gluten free\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/03\/GlutenFree.svg\" class=\"attachment-full size-full\" alt=\"GlutenFree\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Subscriptions available<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Subscriptions available\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/03\/SubscriptionsAvailable.svg\" class=\"attachment-full size-full\" alt=\"SubscriptionsAvailable\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Vegan<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Vegan\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/Vegan.svg\" class=\"attachment-full size-full\" alt=\"Vegan\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Woman owned<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Woman owned\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/WomanOwned.svg\" class=\"attachment-full size-full\" alt=\"WomanOwned\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n\n<\/div>\n<\/section>\n\n\n<p id=\"Best-Medium-Coverage-Foundation\"><strong>Best For<\/strong> | Medium coverage foundation<br><strong>Natural Ingredients<\/strong> | Caffeine, squalane, peptides, niacinamide, artemisia flower extract<br><strong>Coverage Level<\/strong> | Medium<br><strong>Shades Available<\/strong> | 36<br><strong>My Shade <\/strong>| 190<br><strong>Price Range<\/strong> | $42<\/p>\n\n\n\n<p>While Kosas\u2019 <a href=\"https:\/\/kosas.7zgd.net\/c\/274622\/500244\/8593?subId1=mak-web-pg-&amp;u=https%3A%2F%2Fkosas.com%2Fcollections%2Fface-makeup%2Fproducts%2Frevealer-skin-improving-foundation-spf-25\" target=\"_blank\" rel=\"noopener\">Revealer Skin-Improving Foundation<\/a> had the most coverage of any foundation I tested, it still lets skin show through with a medium coverage. It\u2019s packed with beneficial ingredients \u2014 niacinamide and caffeine for brightening, peptides and hyaluronic acid for plumping, and zinc oxide for SPF 25 sun protection. It had a nice skin-like finish that did dry down and become slightly cakey by the end of the day, so I wouldn\u2019t recommend it for anyone who\u2019s super dry. I\u2019d also recommend a setting spray, as it definitely isn\u2019t transfer-proof! Kosas specializes in skin-first makeup, making products clinically proven to improve your complexion \u2014 so their foundation is a great open for someone who\u2019s conscious about the health of their skin and the planet, but wants a boost in coverage.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/kosas.7zgd.net\/c\/274622\/500244\/8593?subId1=mak-web-pg-&amp;u=https%3A%2F%2Fkosas.com%2Fcollections%2Fface-makeup%2Fproducts%2Frevealer-skin-improving-foundation-spf-25\" target=\"_blank\" rel=\"noopener\">Shop Kosas&#8217; Foundation, $42<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped alignnarrow has-custom-alignment wp-block-gallery-9 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/kosas.7zgd.net\/c\/274622\/500244\/8593?subId1=mak-web-pg-&amp;u=https%3A%2F%2Fkosas.com%2Fcollections%2Fface-makeup%2Fproducts%2Frevealer-skin-improving-foundation-spf-25\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" data-id=\"32625\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas-scaled.jpg\" alt=\"A woman wearing Kosas foundation. \" class=\"wp-image-32625\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas-scaled.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas-1536x2048.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas-281x375.jpg 281w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/kosas.7zgd.net\/c\/274622\/500244\/8593?subId1=mak-web-pg-&amp;u=https%3A%2F%2Fkosas.com%2Fcollections%2Fface-makeup%2Fproducts%2Frevealer-skin-improving-foundation-spf-25\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" data-id=\"32626\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas3-scaled.jpg\" alt=\"A sample of Kosas foundation on the back of a hand. \" class=\"wp-image-32626\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas3-scaled.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas3-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas3-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas3-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas3-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas3-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas3-1536x2048.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas3-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas3-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas3-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas3-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas3-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas3-281x375.jpg 281w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/kosas.7zgd.net\/c\/274622\/500244\/8593?subId1=mak-web-pg-&amp;u=https%3A%2F%2Fkosas.com%2Fcollections%2Fface-makeup%2Fproducts%2Frevealer-skin-improving-foundation-spf-25\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" data-id=\"32627\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas2-scaled.jpg\" alt=\"A bottle of Kosas foundation. \" class=\"wp-image-32627\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas2-scaled.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas2-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas2-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas2-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas2-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas2-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas2-1536x2048.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas2-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas2-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas2-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas2-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas2-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/07\/kosas2-281x375.jpg 281w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/kosas.7zgd.net\/c\/274622\/500244\/8593?subId1=mak-web-pg-&amp;u=https%3A%2F%2Fkosas.com%2Fcollections%2Fface-makeup%2Fproducts%2Frevealer-skin-improving-foundation-spf-25\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"889\" height=\"1185\" data-id=\"61508\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundation-kosas-edited.jpg\" alt=\"Side-by-side photos of a person with a septum piercing, showing &quot;Before&quot; with natural skin and &quot;Revealed&quot; with smoother, more even-toned makeup.\" class=\"wp-image-61508\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundation-kosas-edited.jpg 889w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundation-kosas-edited-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundation-kosas-edited-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundation-kosas-edited-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundation-kosas-edited-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundation-kosas-edited-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundation-kosas-edited-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundation-kosas-edited-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundation-kosas-edited-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/05\/natural-foundation-kosas-edited-281x375.jpg 281w\" sizes=\"auto, (max-width: 889px) 100vw, 889px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-10-100-pure\">10. 100% Pure<\/h2>\n\n\n<section class=\"icons-library-acf\" id=\"block_3959f5b4508edeed79f30c9fa7cb2be1\">\n<style>\n        .icons-library-acf-row {\n                margin-top: 0px;\n                margin-bottom: 0px;\n                padding-top: 0px;\n                padding-bottom: 0px;\n        }\n<\/style>\n        <div class=\"icons-library-acf-row\">\n<div class=\"icons-library-text\">\n    <\/div>\n\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Budget friendly<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Budget friendly\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/BudgetFriendly.svg\" class=\"attachment-full size-full\" alt=\"BudgetFriendly\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Cruelty free<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Cruelty free\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/CrueltyFree.svg\" class=\"attachment-full size-full\" alt=\"CrueltyFree\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Recycled materials<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Recycled materials\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/RecycledMaterials.svg\" class=\"attachment-full size-full\" alt=\"RecycledMaterials\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Vegan<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Vegan\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/Vegan.svg\" class=\"attachment-full size-full\" alt=\"Vegan\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n\n<\/div>\n<\/section>\n\n\n<p id=\"Most-Travel-Friendly-Packaging\"><strong>Best For<\/strong> | Travel-friendly packaging<br><strong>Natural Ingredients<\/strong> | Avocado oil, aloe, rice powder, pomegranate seed oil<br><strong>Coverage Level<\/strong> | Medium<br><strong>Shades Available<\/strong> | 7<br><strong>My Shade<\/strong> | White Peach<br><strong>Price Range <\/strong>| $48<\/p>\n\n\n\n<p>100% Pure\u2019s <a href=\"https:\/\/100pure.sjv.io\/c\/274622\/3053058\/37229?subId1=mak-web&amp;u=https%3A%2F%2Fwww.100percentpure.com%2Fcollections%2Fface-makeup%2Fproducts%2Ffruit-pigmented-cream-foundation%3Fvariant%3D3316578746392\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Fruit Pigmented Cream Foundation<\/a> is the first foundation I\u2019ve ever used that comes in a tin, meaning it\u2019s super lightweight and easy to travel with \u2014 plus it&#8217;s easily recyclable, too. Pigmented naturally with fruit and cocoa beans, the solid-form foundation still has lots of slip \u2014 its number one ingredient is avocado oil. In fact, take a look at its ingredient list and you\u2019ll see it\u2019s made of nothing but different plant extracts, like pretty much everything else at the small company. It blended out easier that I thought it would with the damp sponge, giving a pretty medium coverage. Its finish is more satin than dewy and by the end of the day it was settling into my smile lines a tiny bit \u2014 so it\u2019s probably unforgiving on super dry skin types. My shade, \u201cwhite peach,\u201d seemed a little orange at first (\u201ccreme\u201d might have been a better shade match) but blended in well \u2014 note that the brand only has seven shades, so not a great shade range.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/100pure.sjv.io\/c\/274622\/3053058\/37229?subId1=mak-web&amp;u=https%3A%2F%2Fwww.100percentpure.com%2Fcollections%2Fface-makeup%2Fproducts%2Ffruit-pigmented-cream-foundation%3Fvariant%3D3316578746392\" target=\"_blank\" rel=\"noreferrer noopener\">Shop 100% Pure&#8217;s foundation, $48<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped alignnarrow has-custom-alignment wp-block-gallery-10 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/100pure.sjv.io\/c\/274622\/3053058\/37229?subId1=mak-web&amp;u=https%3A%2F%2Fwww.100percentpure.com%2Fcollections%2Fface-makeup%2Fproducts%2Ffruit-pigmented-cream-foundation%3Fvariant%3D3316578746392\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" data-id=\"42269\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure-scaled.jpg\" alt=\"\" class=\"wp-image-42269\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure-scaled.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure-1536x2048.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure-281x375.jpg 281w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/100pure.sjv.io\/c\/274622\/3053058\/37229?subId1=mak-web&amp;u=https%3A%2F%2Fwww.100percentpure.com%2Fcollections%2Fface-makeup%2Fproducts%2Ffruit-pigmented-cream-foundation%3Fvariant%3D3316578746392\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" data-id=\"42271\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure3-scaled.jpg\" alt=\"\" class=\"wp-image-42271\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure3-scaled.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure3-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure3-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure3-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure3-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure3-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure3-1536x2048.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure3-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure3-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure3-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure3-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure3-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure3-281x375.jpg 281w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/100pure.sjv.io\/c\/274622\/3053058\/37229?subId1=mak-web&amp;u=https%3A%2F%2Fwww.100percentpure.com%2Fcollections%2Fface-makeup%2Fproducts%2Ffruit-pigmented-cream-foundation%3Fvariant%3D3316578746392\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" data-id=\"42272\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure4-scaled.jpg\" alt=\"\" class=\"wp-image-42272\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure4-scaled.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure4-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure4-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure4-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure4-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure4-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure4-1536x2048.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure4-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure4-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure4-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure4-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure4-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100_-pure4-281x375.jpg 281w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/100pure.sjv.io\/c\/274622\/3053058\/37229?subId1=mak-web&amp;u=https%3A%2F%2Fwww.100percentpure.com%2Fcollections%2Fface-makeup%2Fproducts%2Ffruit-pigmented-cream-foundation%3Fvariant%3D3316578746392\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" data-id=\"42273\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100-percent-pure.jpg\" alt=\"A compact foundation in an open silver case with a floral pattern on the lid, showing an orange-tinted pressed powder.\" class=\"wp-image-42273\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100-percent-pure.jpg 1000w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100-percent-pure-400x400.jpg 400w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100-percent-pure-650x650.jpg 650w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100-percent-pure-200x200.jpg 200w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100-percent-pure-768x768.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100-percent-pure-900x900.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100-percent-pure-330x330.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100-percent-pure-423x423.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100-percent-pure-576x576.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100-percent-pure-882x882.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/04\/100-percent-pure-375x375.jpg 375w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p><style type=\"text\/css\" id=\"design-grid-css\">\n#block-yui_3_17_2_1_1663189859385_39821 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -10px; }<br \/>\n#block-yui_3_17_2_1_1663189859385_39821 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 10px; margin-bottom: 10px; }<br \/>\n<\/style><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-the-most-common-ingredients-to-avoid-in-foundation\">What are the most common ingredients to avoid in foundation?<\/h2>\n\n\n\n<p>When it comes to picking the right foundation, it\u2019s not just about finding your perfect shade or finish \u2014 it\u2019s also about knowing what\u2019s actually in the product. Foundation sits on your skin all day, so the ingredients matter, especially if you\u2019re dealing with sensitive skin, acne, or conditions like rosacea or eczema. Some ingredients can be irritating, pore-clogging, or just unnecessary. Let\u2019s break down the most common ones to watch out for, why they might be problematic, and how to navigate the sometimes murky world of product labels \u2014 especially when it comes to fragrance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-fragrance\"><strong>Fragrance <\/strong><\/h3>\n\n\n\n<p>Let\u2019s start with fragrance, since it\u2019s one of the most talked-about (and confusing) ingredients in skincare and makeup. &#8220;Fragrance&#8221; or &#8220;parfum&#8221; often shows up in foundation ingredient lists, but here\u2019s the issue: Brands aren&#8217;t required to disclose what goes into that single word. A product might list \u201cfragrance,\u201d but that could mean a mix of dozens of chemical compounds \u2014 and the specific blend is often considered a \u201ctrade secret.\u201d That\u2019s where the lack of transparency comes in.<\/p>\n\n\n\n<p>Now, not all fragrances are inherently bad. Some are derived from natural sources and are perfectly safe for most people. Others are synthetic but created to be non-irritating. The problem is, unless a brand clearly discloses what\u2019s used, it\u2019s hard to know what you\u2019re putting on your face. If you have sensitive skin, allergies, or react to certain scents, you might experience redness, breakouts, itching, or even dermatitis from fragranced products \u2014 without being able to pinpoint the cause.<\/p>\n\n\n\n<p>So, should you avoid all fragrance in foundation? Not necessarily. If you don\u2019t have sensitivities and enjoy the sensory experience of scented products, you\u2019re probably fine. But if your skin is reactive or you\u2019re trying to simplify your routine, it\u2019s worth looking for fragrance-free formulas (ideally labeled &#8220;no added fragrance&#8221; or \u201cunscented\u201d \u2014 though even those terms can be misleading). Some brands will be fully transparent and list essential oils or botanical extracts used as fragrance alternatives, which is a good sign they\u2019re being upfront.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-alcohol-denat-denatured-alcohol\"><strong>Alcohol Denat (Denatured Alcohol)<\/strong><\/h3>\n\n\n\n<p>This is a common one in foundations, especially long-wear or matte formulas. Alcohol denat is used to help the product dry quickly and feel lightweight, but it can be super drying and irritating, especially for sensitive or dry skin types. Over time, high concentrations can strip the skin\u2019s natural barrier, leading to more oil production (ironic, right?), inflammation, and even breakouts. If alcohol denat is one of the first ingredients listed, and you\u2019re struggling with dryness or sensitivity, you may want to skip that formula.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-parabens\"><strong>Parabens<\/strong><\/h3>\n\n\n\n<p>Parabens are preservatives used to extend the shelf life of cosmetics by preventing the growth of bacteria and mold. You\u2019ll often see them listed as methylparaben, butylparaben, propylparaben, or ethylparaben. They\u2019ve been controversial due to concerns about their potential to mimic estrogen in the body and disrupt the <a href=\"https:\/\/www.ewg.org\/what-are-parabens\" target=\"_blank\" rel=\"noreferrer noopener\">endocrine system<\/a>. While the scientific consensus is still evolving, many people prefer to err on the side of caution and go for paraben-free formulas. Luckily, more and more brands are phasing out parabens, so they\u2019re easier to avoid now than ever before.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-silicones-like-dimethicone\"><strong>Silicones (like Dimethicone)<\/strong><\/h3>\n\n\n\n<p>Silicones are used in foundation to give that silky, smooth glide and to help blur imperfections. Dimethicone is the most common one. For many people, silicones are totally fine and can even help lock in moisture and give a flawless finish. But some folks \u2014 especially those with acne-prone or congested skin \u2014 find that silicones can trap oil, bacteria, and dead skin cells, potentially worsening breakouts. If you\u2019ve noticed more clogged pores or breakouts after switching to a certain foundation, and it contains dimethicone, that could be the culprit.<\/p>\n\n\n\n<p>That said, <a href=\"https:\/\/www.cosmopolitan.com\/style-beauty\/beauty\/a32891698\/what-is-dimethicone-for-skin\/\" target=\"_blank\" rel=\"noreferrer noopener\">not all silicones are bad<\/a>, and they don\u2019t \u201csuffocate\u201d your skin the way myths often suggest. It really depends on your skin type and how diligent you are with cleansing at the end of the day. If you like the texture silicones provide but want a lighter option, look for water-based or silicone-free foundations that still deliver a smooth finish.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mineral-oil-and-petroleum-derivatives\"><strong>Mineral Oil and Petroleum Derivatives<\/strong><\/h3>\n\n\n\n<p>Mineral oil and other petroleum-based ingredients are often used in foundations to create a smooth, moisturizing feel. But they can also be comedogenic, especially for those with oily or acne-prone skin. These ingredients form a film on the skin, which can trap dirt and bacteria if your pores are already clogged. Petroleum-based ingredients also derived from <a href=\"https:\/\/jessicadefino.substack.com\/p\/fossil-fuel-petrochemicals-in-skincare\" target=\"_blank\" rel=\"noreferrer noopener\">fossil fuels<\/a> which wreak havoc on our environment, making it ideal to avoid in your cosmetics. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-makes-a-foundation-the-right-match-for-someone-s-skin-and-lifestyle\">What makes a foundation the right match for someone\u2019s skin and lifestyle?<\/h2>\n\n\n\n<p>Some foundations just hit differently depending on your skin type, preferences, and lifestyle \u2014 and there\u2019s a good reason for that. The truth is, no one-size-fits-all formula exists when it comes to makeup, especially with foundation. What works beautifully on one person might be a total disaster for someone else, and that usually comes down to a mix of skin chemistry, ingredients, application technique, and even what you\u2019re doing that day. (Think: Lounging at home vs. dancing at a wedding.)<\/p>\n\n\n\n<p>First, let\u2019s talk about ingredients. Foundations made with more natural or plant-based ingredients tend to appeal to people with sensitive or reactive skin because they\u2019re often gentler and free from common irritants. Ingredients like aloe vera, jojoba oil, green tea extract, or chamomile can actually soothe the skin while you wear them. But the tradeoff is that these formulas often don\u2019t have the same shelf life as synthetic ones. Without strong preservatives, natural foundations can spoil faster or separate if not stored properly \u2014 especially if they\u2019re clean, vegan, or \u201cgreen beauty\u201d focused. They might also wear off more quickly throughout the day, which can be frustrating if you\u2019re looking for all-day coverage. However, for someone whose skin gets itchy or breaks out easily, this kind of formula might be totally worth the extra TLC it requires.<\/p>\n\n\n\n<p>On the flip side, foundations with more lab-created, non-toxic synthetic ingredients often bring better performance to the table. These formulas tend to last longer on the skin, resist sweat and oil, and hold up better under heat or humidity. That\u2019s why a lot of full-coverage, long-wear, or matte foundations lean into science-backed ingredients that help them stay put. Plus, these products often have a more consistent texture and longer shelf life. Just because something is \u201csynthetic\u201d doesn\u2019t mean it\u2019s bad \u2014 in fact, many synthetic ingredients have been developed specifically to be <a href=\"https:\/\/thebeautybrains.com\/2008\/08\/what-are-safe-synthetics-in-cosmetics\/\" target=\"_blank\" rel=\"noreferrer noopener\">safer<\/a> and more stable than some of their natural counterparts.<\/p>\n\n\n\n<p>At the end of the day, a foundation that works \u201cbetter\u201d for someone comes down to a combo of what their skin needs and what kind of experience they want from the product. Some people prioritize clean ingredients and skin benefits, while others just want coverage that doesn\u2019t budge. And there are plenty of formulas out there trying to meet both those goals \u2014 which is great news, but also why it can take a little trial and error to find your perfect match. Whether you\u2019re chasing longevity, glow, comfort, or clean ingredients, the best foundation is the one that ultimately, makes you feel confident in your skin.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Natalie Gale<\/strong>&nbsp;<em>is a Boston-based freelance journalist. When she\u2019s not writing about art, food, or sustainability, you can find her biking to the farmers\u2019 market, baking, sewing, or planning her next Halloween costume. Say hi on&nbsp;<\/em><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/natalie.img\/\"><em>Instagram<\/em><\/a><em>!<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:15px\"><em>Psst! Google launched a new feature that lets you choose \u201cPreferred Sources\u201d \u2014 so your searches highlight trusted, values-driven outlets instead of clickbait. To add The Good Trade, <strong><a href=\"https:\/\/www.google.com\/preferences\/source?q=thegoodtrade.com\">tick the box beside our name<\/a>.<\/strong> That\u2019s it \u2014 our stories will be waiting whenever you search. <a href=\"https:\/\/www.thegoodtrade.com\/features\/preferred-sources-setup\/\">Read more about it here.<\/a><\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Our editor reviewed each of these natural and organic foundations so you can choose the best one to keep your skin covered and your complexion glowing.<\/p>\n","protected":false},"author":160,"featured_media":42279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"_enable_custom_container":false,"_custom_container_max_width":"","_is_legacy_styles_disabled":true,"_is_thumbnail_disabled":false,"footnotes":""},"categories":[34,332],"tags":[32,203,91,24],"class_list":["post-671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-style","tag-beauty","tag-mascara-related-reading","tag-reviews","tag-style"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - 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