{"id":603,"date":"2025-11-26T16:07:20","date_gmt":"2025-11-27T00:07:20","guid":{"rendered":""},"modified":"2025-11-26T16:07:24","modified_gmt":"2025-11-27T00:07:24","slug":"natural-and-organic-hair-care-brands","status":"publish","type":"post","link":"https:\/\/www.thegoodtrade.com\/features\/natural-and-organic-hair-care-brands\/","title":{"rendered":"10 Best Nontoxic Shampoos Without Harmful Chemicals (2025)"},"content":{"rendered":"\n<p class=\"has-small-font-size\"><em>The Good Trade editors endorse products we\u2019ve personally researched, tested, and genuinely love. Learn more about our methodology and business model <a href=\"https:\/\/www.thegoodtrade.com\/methodology\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/em> <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-i-ve-personally-tested-the-best-natural-and-organic-shampoos-and-conditioners-on-the-market-these-are-my-top-10-picks-with-clean-organic-ingredients\">I&#8217;ve personally tested the best natural and organic shampoos and conditioners on the market \u2014 these are my top 10 picks with clean, organic ingredients.<\/h4>\n\n\n\n<p>Soft and clean hair is one of my favorite feelings, right up there with clean sheets day and that first breath of fresh mountain air. And when it comes to personal care products, I feel even cleaner when I avoid shampoos and conditioners with sulfates or other harsh chemicals. But, with my oily hair, it isn&#8217;t easy to strike the right balance. I want something that isn&#8217;t stripping but still gets my hair clean enough to not necessitate another way on day two. So, I tested these shampoos and conditioners with natural and organic ingredients to make sure they&#8217;re gentle yet powerful for any hair type. \u2728<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-are-the-benefits-of-nontoxic-shampoos-and-conditioners\">What are the benefits of nontoxic shampoos and conditioners?<\/h4>\n\n\n\n<p>Nontoxic shampoos and conditioners are great because they leave out harsh chemicals like sulfates, parabens, and synthetic fragrances, making them gentle on your scalp and hair (while reducing the risk of irritation or allergic reactions). They\u2019re often packed with natural, nourishing ingredients like plant-based oils, botanical extracts, and vitamins that help strengthen and hydrate your hair, leaving it softer, shinier, and healthier over time. Plus, they\u2019re <a href=\"#h-is-organic-haircare-better-for-the-environment\">eco-friendly<\/a>, often coming in biodegradable packaging and made without harmful toxins that can <a href=\"https:\/\/www.news-medical.net\/news\/2007\/12\/10\/33274.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">negatively impact the environment<\/a>. Many nontoxic formulas are also cruelty-free, so you can feel good knowing your hair care routine aligns with ethical and sustainable values.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-ingredients-should-you-avoid-in-your-haircare\">What ingredients should you avoid in your haircare?<\/h4>\n\n\n\n<p>Our editors are big fans of <a href=\"https:\/\/www.thegoodtrade.com\/features\/sulfate-free-shampoo\/\">shampoos that are free of harmful sulfates<\/a> \u2014 sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES), to be precise. These harsh surfactants can strip color from color-treated hair, along with your hair\u2019s natural moisture, leaving it drier and more prone to breakage. Sulfates also have the potential to <a href=\"https:\/\/ro.co\/fertility\/endocrine-disruptors\/\" target=\"_blank\" rel=\"noreferrer noopener\">disrupt our hormones<\/a>, too.<\/p>\n\n\n\n<p>We also like to avoid <a href=\"https:\/\/www.ewg.org\/what-are-parabens\" target=\"_blank\" rel=\"noreferrer noopener\">parabens<\/a> and <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC8157593\/\" target=\"_blank\" rel=\"noreferrer noopener\">endocrine-disrupting phthalates<\/a>, which none of the products on this list have. In general, we like to look for formulations with simple, natural ingredients and no synthetic fragrances. A brand\u2019s ethos and sustainability practices are incredibly important to us, too, which is why you\u2019ll find B-Corps throughout this list, along with brands that are plastic-free or even certified climate-neutral.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-to-choose-the-right-shampoo-and-conditioner-for-your-hair\">How to choose the right shampoo and conditioner for your hair:<\/h4>\n\n\n\n<p>Choosing the right shampoo and conditioner comes down to understanding your hair type and its specific needs. If you have dry or damaged hair, look for hydrating formulas with ingredients like argan oil or shea butter to restore moisture and strengthen strands. For oily hair, a lightweight, clarifying shampoo with tea tree oil or charcoal can help balance excess oil without stripping your scalp. Curly, textured, or dyed hair thrives with sulfate-free, deeply nourishing formulas that enhance definition, fight frizz, and keep your locks vibrant. And if you have a sensitive scalp, a gentle, fragrance-free option with soothing ingredients like aloe vera or chamomile is a great choice. Ultimately, picking the right shampoo and conditioner is all about listening to your hair and giving it the care it needs! <\/p>\n\n\n\n<p>To that end, here are a few of our favorite natural shampoos without toxic chemicals on the market right now, each of which has been editor-tested and approved. Read on for more details about these natural shampoos and their conditioner counterparts, and find out which one might be right for you.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-our-criteria-and-methodology\">Our criteria and methodology:<\/h4>\n\n\n\n<p>Our team drew on a decade of experience researching, testing, and corresponding with organic haircare brands to select which were tested for this guide. Our editors have also scoured thousands of online reviews for different hair types to ensure there&#8217;s something for everyone on this list.<\/p>\n\n\n\n<p>I have thin, fine, shoulder-length straight hair that gets super greasy. [UPDATE: I have a lot of hair, but I also have breakage from years of bleaching that I\u2019m currently reversing \u2014 I\u2019m growing out my natural color so my hair is dyed brown on the ends and natural brown at the roots.] So when I reviewed the below nontoxic shampoos, each was tested with a double shampoo, because that\u2019s always what my oily hair needs! I&#8217;ve noted brands that are geared to different textures and types.<\/p>\n\n\n\n<p>The criteria for our selections fall into the below categories, and we regularly update this list with emerging favorites.<\/p>\n\n\n\n<ul class=\"wp-block-list has-optima-font-family has-regular-font-size\">\n<li><strong>NATURAL\/ORGANIC<\/strong> | Each shampoo is free of sodium lauryl sulfate and other harsh ingredients, many with certifications to back them up like B-Corp or EWG verified.<\/li>\n\n\n\n<li><strong>EFFICACY<\/strong> | I personally tested each product for efficacy, and you\u2019ll find more details about exactly how each one left my hair feeling.<\/li>\n\n\n\n<li><strong>AFFORDABLE<\/strong> | Cost is a number-one factor for a lot of folks, so we\u2019ve included a range of <a href=\"#h-are-organic-haircare-products-worth-the-price\">price points<\/a> here. They go for over $4 per ounce at the high end to less than $1 per ounce at the low end.<\/li>\n\n\n\n<li><strong>SCENT<\/strong> | I\u2019m a sucker for a good scent! I\u2019ve described the scent of each shampoo below, and noted which ones might be a bit too strong for folks who are sensitive to smell. We&#8217;ve only chosen brands that can ensure their fragrance compositions are also nontoxic.<\/li>\n<\/ul>\n\n\n\n<p>To learn more about natural, clean beauty, check out our lists of <strong><a href=\"https:\/\/www.thegoodtrade.com\/features\/natural-and-organic-skincare-brands\/\">natural skincare<\/a><\/strong>, <strong><a href=\"https:\/\/www.thegoodtrade.com\/features\/natural-aluminum-free-deodorants\/\">aluminum-free natural deodorants<\/a><\/strong>, and <a href=\"https:\/\/www.thegoodtrade.com\/features\/plastic-free-shampoo-bars\/\"><strong>plastic-free shampoo<\/strong> <strong>bars<\/strong><\/a>.<\/p>\n\n\n\n<p><em>*Please note that the prices of these shampoos may vary depending on location, sale events, or availability.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-table-of-contents\">Table of Contents:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"#h-2-prose\">Best Overall<\/a><\/strong>: <a href=\"https:\/\/prose.ffxwxg.net\/c\/274622\/762694\/11046?subId1=---&amp;u=https%3A%2F%2Fprose.com%2Fproducts%2Fcustom-shampoo\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Prose ($34)<\/a><\/li>\n\n\n\n<li><a href=\"#h-5-attitude\"><strong>Most Affordable<\/strong><\/a>: <a href=\"https:\/\/attitudeliving.sjv.io\/c\/274622\/2952581\/35024?u=https%3A%2F%2Fattitudeliving.com%2Fcollections%2Fshampoo\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Attitude ($13)<\/a><\/li>\n\n\n\n<li><strong><a href=\"#h-3-ceremonia\">Best Scent<\/a><\/strong>: <a href=\"https:\/\/collabs.shop\/cjwkh8\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Ceremonia ($22)<\/a><\/li>\n\n\n\n<li><strong><a href=\"#h-1-sienna-naturals\">Best For Textured Hair<\/a><\/strong>: <a href=\"https:\/\/click.linksynergy.com\/deeplink?id=DkqcY%2Fd68c0&amp;mid=47166&amp;murl=https%3A%2F%2Fwww.siennanaturals.com%2Fproducts%2Fh-a-p-i-shampoo&amp;u1=xid:fr1676583666185dgc\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Sienna Naturals ($28)<\/a><\/li>\n\n\n\n<li><strong><a href=\"#h-6-ethique\">Most Natural Ingredients<\/a><\/strong>: <a href=\"https:\/\/ethique.com\/collections\/shampoo\" target=\"_blank\" rel=\"noreferrer noopener\">Ethique ($47)<\/a><\/li>\n\n\n\n<li><strong><a href=\"#h-4-ursa-major\">Best For All Hair Types<\/a><\/strong>: <a href=\"https:\/\/www.awin1.com\/cread.php?awinmid=90785&amp;awinaffid=328967&amp;campaign=&amp;clickref=sh-web&amp;ued=https%3A%2F%2Fwww.ursamajorvt.com%2Fproducts%2Fgo-easy-daily-shampoo%3Fvariant%3D15937966047322&amp;platform=pl\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Ursa Major ($26)<\/a><\/li>\n\n\n\n<li><strong><a href=\"#h-11-vegamour\">Best For Hair Growth<\/a><\/strong>: <a href=\"https:\/\/www.jdoqocy.com\/click-7880526-13786891?sid=sh-web--&amp;url=https%3A%2F%2Fvegamour.com%2Fproducts%2Fhydr8-hydrate-repair-shampoo\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Vegamour ($38)<\/a><\/li>\n\n\n\n<li><strong><a href=\"#h-10-alaffia\">Best For Dry Hair<\/a><\/strong>: <a href=\"https:\/\/www.alaffia.com\/collections\/shampoos\/products\/shea-shampoo-unscented\" target=\"_blank\" rel=\"noreferrer noopener\">Alaffia ($16)<\/a><\/li>\n\n\n\n<li><strong><a href=\"#h-9-seen\">Best For Sensitive\/Oily Scalps<\/a><\/strong>: <a href=\"https:\/\/seenhaircare.sjv.io\/c\/274622\/987877\/12994?subId1=sh-web--&amp;u=https%3A%2F%2Fhelloseen.com%2Fproducts%2Fshampoo-fragrance-free%3Fvariant%3D40416501694547\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">SEEN ($29)<\/a><\/li>\n\n\n\n<li><strong><a href=\"#h-7-100-pure\">Best Plant-Based Formula<\/a><\/strong>: <a href=\"https:\/\/100pure.sjv.io\/c\/274622\/3053058\/37229?subId1=sh-web&amp;u=https%3A%2F%2Fwww.100percentpure.com%2Fcollections%2Fshampoo\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">100% PURE ($24)<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-2a95bb52 wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-radius:30px;margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60);padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h2 class=\"wp-block-heading\" id=\"h-1-sienna-naturals\">1. Sienna Naturals<\/h2>\n\n\n<section class=\"icons-library-acf\" id=\"block_1a06a95b675b5090d2669f10db8a9c3c\">\n<style>\n        .icons-library-acf-row {\n                margin-top: 0px;\n                margin-bottom: 0px;\n                padding-top: 0px;\n                padding-bottom: 0px;\n        }\n<\/style>\n        <div class=\"icons-library-acf-row\">\n<div class=\"icons-library-text\">\n    <\/div>\n\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">American made <\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"American made \">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/AmericanMade.svg\" class=\"attachment-full size-full\" alt=\"AmericanMade\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">BIPOC Owned<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"BIPOC Owned\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/BIPOCOwned.svg\" class=\"attachment-full size-full\" alt=\"BIPOCOwned\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Cruelty free<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Cruelty free\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/CrueltyFree.svg\" class=\"attachment-full size-full\" alt=\"CrueltyFree\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Recycled materials<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Recycled materials\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/RecycledMaterials.svg\" class=\"attachment-full size-full\" alt=\"RecycledMaterials\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Subscriptions available<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Subscriptions available\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/03\/SubscriptionsAvailable.svg\" class=\"attachment-full size-full\" alt=\"SubscriptionsAvailable\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Vegan<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Vegan\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/Vegan.svg\" class=\"attachment-full size-full\" alt=\"Vegan\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Woman owned<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Woman owned\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/WomanOwned.svg\" class=\"attachment-full size-full\" alt=\"WomanOwned\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n\n<\/div>\n<\/section>\n\n\n<p><strong>Best For<\/strong> | Textured hair<br><strong>Natural &amp; Organic<\/strong> | Vegan, no sulfates, silicone, parabens, fillers, or synthetic fragrance<br><strong>Price Range<\/strong>* | $28 (discounted subscriptions available); $2.80\/ounce<\/p>\n\n\n\n<p>Vegan hair care line <a href=\"https:\/\/click.linksynergy.com\/deeplink?id=DkqcY\/d68c0&amp;mid=47166&amp;u1=---&amp;murl=https%3A%2F%2Fwww.siennanaturals.com%2Fproducts%2Fh-a-p-i-shampoo\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Sienna Naturals<\/a> made waves when it relaunched in 2020 with a new co-owner, Issa Rae. The brand creates products for textured and curly hair that focus on hair and scalp health and that don\u2019t include harsh chemicals. Their H.A.P.I. Shampoo is a foaming cleanser that deeply cleans while delivering moisture that helps detangle and restore natural curl patterns. The product wins award after award, including a Byrdie 2022 Eco Award and a Cosmopolitan 2023 Holy Grail Beauty Award. The brand\u2019s matching Untangled Conditioner helps with hydration and easy detangling.<\/p>\n\n\n\n<p><strong>My Review <\/strong>| They weren\u2019t lying when they called this a &#8220;moisture-rich foaming cleanser.&#8221; It produces a beautiful thick, rich, silky lather that feels cleansing but not at all stripping. While my hair is pretty much the opposite of this product\u2019s target hair type, it still worked beautifully on my thin, straight locks \u2014 but its rich, velvety lather would be especially great for someone with thick, curly, or coily hair. Its spa-like lavender and geranium scent was subtle and calming.<\/p>\n\n\n\n<p><strong>What I Like<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The rich, moisturizing lather offered the perfect combination of hydrating and cleansing properties.<\/li>\n\n\n\n<li>The all-natural fragrance made my shower feel like a spa! <\/li>\n<\/ul>\n\n\n\n<p><strong>What I Didn&#8217;t Like<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>While I don&#8217;t consider this a con, this shampoo would best suit someone with thick, textured hair. It still however worked wonderfully on mine!<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-black-color has-white-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/click.linksynergy.com\/deeplink?id=DkqcY\/d68c0&amp;mid=47166&amp;u1=---&amp;murl=https%3A%2F%2Fwww.siennanaturals.com%2Fproducts%2Fh-a-p-i-shampoo\" target=\"_blank\" rel=\"noopener sponsored\">Shop Sienna Naturals&#8217; shampoo, $28<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/click.linksynergy.com\/deeplink?id=DkqcY\/d68c0&amp;mid=47166&amp;u1=---&amp;murl=https%3A%2F%2Fwww.siennanaturals.com%2Fproducts%2Fh-a-p-i-shampoo\" target=\"_blank\" rel=\"noopener sponsored\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1067\" data-id=\"23222\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/02\/sienna-naturals-shampoo-edited.jpeg\" alt=\"Sienna Naturals shampoo.\" class=\"wp-image-23222\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/02\/sienna-naturals-shampoo-edited.jpeg 800w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/02\/sienna-naturals-shampoo-edited-300x400.jpeg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/02\/sienna-naturals-shampoo-edited-487x650.jpeg 487w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/02\/sienna-naturals-shampoo-edited-150x200.jpeg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/02\/sienna-naturals-shampoo-edited-768x1024.jpeg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/02\/sienna-naturals-shampoo-edited-600x800.jpeg 600w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/02\/sienna-naturals-shampoo-edited-220x293.jpeg 220w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/02\/sienna-naturals-shampoo-edited-282x376.jpeg 282w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/02\/sienna-naturals-shampoo-edited-384x512.jpeg 384w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/02\/sienna-naturals-shampoo-edited-588x784.jpeg 588w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/02\/sienna-naturals-shampoo-edited-281x375.jpeg 281w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/click.linksynergy.com\/deeplink?id=DkqcY\/d68c0&amp;mid=47166&amp;u1=---&amp;murl=https%3A%2F%2Fwww.siennanaturals.com%2Fproducts%2Fh-a-p-i-shampoo\" target=\"_blank\" rel=\"noopener sponsored\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" data-id=\"34807\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/sienna-2-scaled.jpg\" alt=\"Sienna Naturals shampoo being poured into a hand. \" class=\"wp-image-34807\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/sienna-2-scaled.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/sienna-2-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/sienna-2-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/sienna-2-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/sienna-2-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/sienna-2-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/sienna-2-1536x2048.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/sienna-2-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/sienna-2-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/sienna-2-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/sienna-2-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/sienna-2-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/sienna-2-281x375.jpg 281w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\"><em>Sienna Naturals creates award-winning products for hair and scalp health. It worked beautifully on my thin, straight locks \u2014 but its rich, velvety lather would be especially great for someone with thick, curly, or coily hair<\/em>.<\/figcaption><\/figure>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-2a95bb52 wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-radius:30px;margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60);padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h2 class=\"wp-block-heading\" id=\"h-2-prose\">2. Prose<\/h2>\n\n\n<section class=\"icons-library-acf\" id=\"block_0191a6ec3a54b2e9bbbcf85c336824a2\">\n<style>\n        .icons-library-acf-row {\n                margin-top: 0px;\n                margin-bottom: 0px;\n                padding-top: 0px;\n                padding-bottom: 0px;\n        }\n<\/style>\n        <div class=\"icons-library-acf-row\">\n<div class=\"icons-library-text\">\n    <\/div>\n\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">American made <\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"American made \">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/AmericanMade.svg\" class=\"attachment-full size-full\" alt=\"AmericanMade\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">B corp<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"B corp\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/BCorp.svg\" class=\"attachment-full size-full\" alt=\"BCorp\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Climate neutral<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Climate neutral\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/ClimateNeutral.svg\" class=\"attachment-full size-full\" alt=\"ClimateNeutral\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Cruelty free<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Cruelty free\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/CrueltyFree.svg\" class=\"attachment-full size-full\" alt=\"CrueltyFree\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Subscriptions available<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Subscriptions available\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/03\/SubscriptionsAvailable.svg\" class=\"attachment-full size-full\" alt=\"SubscriptionsAvailable\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Vegan<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Vegan\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/Vegan.svg\" class=\"attachment-full size-full\" alt=\"Vegan\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n\n<\/div>\n<\/section>\n\n\n<p><strong>Best For<\/strong> | Personalized formulations<br><strong>Natural &amp; Organic<\/strong> | Natural ingredients, no parabens, sulfates, or GMOs<br><strong>Price Range<\/strong>* | $34 (discounted subscriptions available); $4\/ounce<\/p>\n\n\n\n<p>Since everyone\u2019s hair is different, <a href=\"https:\/\/prose.ffxwxg.net\/ndOOo?subId3=xid:fr1676583666183hhb\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Prose<\/a> believes everyone\u2019s shampoo should be, too. The hair care brand crafts custom formulations depending on your hair type, hair concerns, and even the environmental factors where you live, like UV exposure and humidity. The result is a formula that\u2019s 100% yours, with your name on the label. You can opt for individual shampoos or conditioners, or invest in the complete systems, which also come with a treatment mask and oral supplements. Prose is a certified B Corp and Climate Neutral, they formulate with no harsh chemicals, and they bottle everything in their Brooklyn factory.<\/p>\n\n\n\n<p><strong>My Review<\/strong> | After I took Prose\u2019s test, my hair care system came beautifully packaged, with literature that told me about my customized products. Based on my test results, the shampoo they sent me focuses on volumizing, fiber repair, and color protection. I chose the scent Aura, a limited edition summer 2023 fragrance that I\u2019ve unfortunately fallen in love with for its breezy, gender-neutral scent with notes of musk and florals. The shampoo lathered well and left my hair feeling freshly clean just like Ceremonia below, but its formulation was a bit thicker. And in the days after, I definitely noticed my hair looking more voluminous than usual! The brand isn\u2019t cheap by any means, but it\u2019s so worth it \u2014 I love how elevated it feels while still staying moderately priced.<\/p>\n\n\n\n<p><strong>What I Like<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Volume galore! I loved seeing the results of this shampoo after only using it for a few days \u2014 my thin, straight hair looked and felt more voluminous. <\/li>\n\n\n\n<li>The ability to customize your shampoo formula makes Prose a great choice for all hair types.<\/li>\n<\/ul>\n\n\n\n<p><strong>What I Didn&#8217;t Like<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keeping up with the subscription can be more on the costly side.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-black-color has-white-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/prose.ffxwxg.net\/ndOOo?subId3=xid:fr1676583666183hhb\" target=\"_blank\" rel=\"noopener\">Shop Prose&#8217;s shampoo, $34<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/prose.ffxwxg.net\/ndOOo?subId3=xid:fr1663258750945fgb|xid:fr1676583666183bgg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"956\" height=\"1275\" data-id=\"23176\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/02\/prose-natural-shampoo-edited.jpg\" alt=\"Prose natural shampoo and conditioner\" class=\"wp-image-23176\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/02\/prose-natural-shampoo-edited.jpg 956w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/02\/prose-natural-shampoo-edited-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/02\/prose-natural-shampoo-edited-487x650.jpg 487w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/02\/prose-natural-shampoo-edited-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/02\/prose-natural-shampoo-edited-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/02\/prose-natural-shampoo-edited-600x800.jpg 600w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/02\/prose-natural-shampoo-edited-220x293.jpg 220w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/02\/prose-natural-shampoo-edited-282x376.jpg 282w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/02\/prose-natural-shampoo-edited-384x512.jpg 384w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/02\/prose-natural-shampoo-edited-588x784.jpg 588w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/02\/prose-natural-shampoo-edited-281x375.jpg 281w\" sizes=\"auto, (max-width: 956px) 100vw, 956px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/prose.ffxwxg.net\/ndOOo?subId3=xid:fr1663258750945fgb|xid:fr1676583666183bgg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" data-id=\"34809\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/prose-scaled.jpg\" alt=\"A hand covered in suds next to a bottle of Prose\" class=\"wp-image-34809\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/prose-scaled.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/prose-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/prose-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/prose-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/prose-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/prose-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/prose-1536x2048.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/prose-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/prose-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/prose-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/prose-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/prose-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/prose-281x375.jpg 281w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\"><em>Prose creates custom formulations for each customer and is a certified B Corp and Climate Neutral<\/em>. <em>I definitely noticed my hair looking more voluminous than usual after wash day.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-2a95bb52 wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-radius:30px;margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60);padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h2 class=\"wp-block-heading\" id=\"h-3-ceremonia\">3. Ceremonia<\/h2>\n\n\n<section class=\"icons-library-acf\" id=\"block_fcafa010040797afbd96f250036dbe04\">\n<style>\n        .icons-library-acf-row {\n                margin-top: 0px;\n                margin-bottom: 0px;\n                padding-top: 0px;\n                padding-bottom: 0px;\n        }\n<\/style>\n        <div class=\"icons-library-acf-row\">\n<div class=\"icons-library-text\">\n    <\/div>\n\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">1% for the planet <\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"1% for the planet \">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/1_Planet.svg\" class=\"attachment-full size-full\" alt=\"1_Planet\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">BIPOC Owned<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"BIPOC Owned\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/BIPOCOwned.svg\" class=\"attachment-full size-full\" alt=\"BIPOCOwned\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Cruelty free<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Cruelty free\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/CrueltyFree.svg\" class=\"attachment-full size-full\" alt=\"CrueltyFree\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Recycled materials<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Recycled materials\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/RecycledMaterials.svg\" class=\"attachment-full size-full\" alt=\"RecycledMaterials\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Subscriptions available<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Subscriptions available\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/03\/SubscriptionsAvailable.svg\" class=\"attachment-full size-full\" alt=\"SubscriptionsAvailable\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Vegan<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Vegan\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/Vegan.svg\" class=\"attachment-full size-full\" alt=\"Vegan\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Woman owned<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Woman owned\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/WomanOwned.svg\" class=\"attachment-full size-full\" alt=\"WomanOwned\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n\n<\/div>\n<\/section>\n\n\n<p><strong>Best For<\/strong> | Plant-based ingredients sourced from Latin America<br><strong>Natural &amp; Organic<\/strong> | Natural ingredients, no parabens, sulfates, or silicones<br><strong>Price Range<\/strong>* | $22 (discounted subscriptions available); $2.60\/ounce<\/p>\n\n\n\n<p><strong><mark style=\"background-color:var(--cashmere)\" class=\"has-inline-color\">Discounts Available<\/mark><\/strong> | <a href=\"https:\/\/collabs.shop\/bfy5je\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Buy more, save more at Ceremonia<\/a> now through December 1st \u2014\u00a0save 20% when you buy two items, 25% when you buy three or four items, and save 30% when you buy five or more<\/p>\n\n\n\n<p>\u201cGrowing up as a Latin American immigrant in a homogenous country like Sweden, I never found myself represented in mainstream media and the products I consumed,\u201d says <a href=\"https:\/\/collabs.shop\/bfy5je\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Ceremonia<\/a> founder Babba Riviera on their <a href=\"https:\/\/ceremonia.com\/pages\/about-us\" target=\"_blank\" rel=\"noreferrer noopener\">website<\/a>, so she set out to make a hair care brand that focuses on Latinx heritage. They source ingredients from Central and South America, and the brand offers three different shampoo\/conditioner sets for different hair types \u2014 one for thick and dry hair, one for fine and thin hair, and one for damage repair and color protection. All products come in beautifully chic packaging with pumps.\u00a0<\/p>\n\n\n\n<p><strong>My Review<\/strong> | I opted for the Champ\u00fa de Yucca for Fine\/Thin Hair. The formula was surprisingly runny compared to other shampoos I\u2019ve used, but it lathered up well. And despite not having the most intense lather ever, it made my hair feel super clean, literally \u2014 as I washed out my second shampoo, my fingers could feel how clean my strands were, leaving my hair feeling super lightweight. I especially loved the scent on this one: Citrusy, musky, floral, and expensive-smelling, with a touch of eucalyptus. This is the brand I&#8217;ve stuck with for the long haul. I love their fine hair product, and it\u2019s one of the most affordable on the list. Plus, it&#8217;s easily available at Sephora.<\/p>\n\n\n\n<p><strong>What I Like<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>This product smells luxurious! I also love how it doesn&#8217;t weigh down my hair and truly makes my scalp feel clean.<\/li>\n\n\n\n<li>For the features, addictive smell, and chic packaging, I find this shampoo comes in at a great price. <\/li>\n\n\n\n<li>There&#8217;s a shampoo option for every hair type.<\/li>\n<\/ul>\n\n\n\n<p><strong>What I Didn&#8217;t Like<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If you&#8217;re sensitive to scent, this product can come off as a bit too strong.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-black-color has-white-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/collabs.shop\/bfy5je\" target=\"_blank\" rel=\"noopener sponsored noreferrer noreferrer noopener nofollow\">Shop Ceremonia&#8217;s shampoo, $22<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/collabs.shop\/bfy5je\" target=\"_blank\" rel=\"noopener sponsored\"><img loading=\"lazy\" decoding=\"async\" width=\"1068\" height=\"1308\" data-id=\"34813\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/ceremonia-3.png\" alt=\"A bottle of Ceremonia shampoo\" class=\"wp-image-34813\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/ceremonia-3.png 1068w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/ceremonia-3-327x400.png 327w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/ceremonia-3-531x650.png 531w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/ceremonia-3-163x200.png 163w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/ceremonia-3-768x941.png 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/ceremonia-3-900x1102.png 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/ceremonia-3-330x404.png 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/ceremonia-3-423x518.png 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/ceremonia-3-576x705.png 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/ceremonia-3-882x1080.png 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/ceremonia-3-306x375.png 306w\" sizes=\"auto, (max-width: 1068px) 100vw, 1068px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/collabs.shop\/bfy5je\" target=\"_blank\" rel=\"noopener sponsored\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" data-id=\"34808\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/ceremonia-2-scaled.jpg\" alt=\"Ceremonia shampoo being poured into a hand\" class=\"wp-image-34808\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/ceremonia-2-scaled.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/ceremonia-2-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/ceremonia-2-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/ceremonia-2-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/ceremonia-2-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/ceremonia-2-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/ceremonia-2-1536x2048.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/ceremonia-2-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/ceremonia-2-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/ceremonia-2-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/ceremonia-2-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/ceremonia-2-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/ceremonia-2-281x375.jpg 281w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\"><em>Ceremonia smells expensive and left my strands feeling clean and lightweight. We love this one for being woman and BIPOC-owned, too.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-2a95bb52 wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-radius:30px;margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60);padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h2 class=\"wp-block-heading\" id=\"h-4-ursa-major\">4. Ursa Major<\/h2>\n\n\n<section class=\"icons-library-acf\" id=\"block_83d29792feaab6beeecfbb0ae3e57cfe\">\n<style>\n        .icons-library-acf-row {\n                margin-top: 0px;\n                margin-bottom: 0px;\n                padding-top: 0px;\n                padding-bottom: 0px;\n        }\n<\/style>\n        <div class=\"icons-library-acf-row\">\n<div class=\"icons-library-text\">\n    <\/div>\n\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">American made <\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"American made \">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/AmericanMade.svg\" class=\"attachment-full size-full\" alt=\"AmericanMade\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">B corp<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"B corp\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/BCorp.svg\" class=\"attachment-full size-full\" alt=\"BCorp\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Cruelty free<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Cruelty free\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/CrueltyFree.svg\" class=\"attachment-full size-full\" alt=\"CrueltyFree\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Eco friendly packaging<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Eco friendly packaging\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/03\/EcofriendlyPackaging.svg\" class=\"attachment-full size-full\" alt=\"EcofriendlyPackaging\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Gives back<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Gives back\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/03\/GivesBack.svg\" class=\"attachment-full size-full\" alt=\"GivesBack\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Recycled materials<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Recycled materials\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/RecycledMaterials.svg\" class=\"attachment-full size-full\" alt=\"RecycledMaterials\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Subscriptions available<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Subscriptions available\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/03\/SubscriptionsAvailable.svg\" class=\"attachment-full size-full\" alt=\"SubscriptionsAvailable\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Vegan<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Vegan\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/Vegan.svg\" class=\"attachment-full size-full\" alt=\"Vegan\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n\n<\/div>\n<\/section>\n\n\n<p><strong>Best For<\/strong> | A shampoo for the whole family<br><strong>Natural &amp; Organic<\/strong> | Vegan, certified plastic-negative<br><strong>Price Range<\/strong>* | $26 (discounted subscriptions available); $3.25\/ounce<\/p>\n\n\n\n<p><strong><mark style=\"background-color:var(--cashmere)\" class=\"has-inline-color\">Discounts Available<\/mark><\/strong> | <a href=\"https:\/\/www.awin1.com\/cread.php?awinmid=90785&amp;awinaffid=328967&amp;campaign=&amp;clickref=sh-web&amp;ued=https%3A%2F%2Fwww.ursamajorvt.com%2Fproducts%2Fgo-easy-daily-shampoo%3Fvariant%3D15937966047322&amp;platform=pl\">Save up to 25% off everything at Ursa Major<\/a> \u2014\u00a0from haircare to skincare! \u2014\u00a0now through December 1st<\/p>\n\n\n\n<p>A Good Trade fave, <a href=\"https:\/\/www.awin1.com\/cread.php?awinmid=90785&amp;awinaffid=328967&amp;campaign=&amp;clickref=sh-web&amp;ued=https%3A%2F%2Fwww.ursamajorvt.com%2Fproducts%2Fgo-easy-daily-shampoo%3Fvariant%3D15937966047322&amp;platform=pl\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Ursa Major<\/a> is a B-Corp based in Vermont that specializes in no-frills skincare. They have a tight lineup of bodycare products, too, including deodorant, soap, shampoo, and conditioner. The brand calls its products, infused with natural ingredients, \u201csuper refreshing,\u201d and \u201cwildly effective.\u201d They\u2019re super transparent about sustainability, too \u2014 they\u2019re certified plastic negative, they use FSC-certified paper for most of their secondary packaging, and they produce 90% of their cartons at a carbon neutral facility.&nbsp;<\/p>\n\n\n\n<p><strong>My Review<\/strong> | Another beautifully scented product, Ursa Major\u2019s shampoo smells like Christmas trees. It worked into a fairly rich lather that didn\u2019t feel too stripping \u2014 lots of shampoos make this claim, but I think this \u201cGo Easy\u201d shampoo is truly designed for all hair types. It was lathery enough to remove product buildup, yet gentle enough on my fine hair, leaving it feeling bouncy and hydrated. The balsam scent was the cherry on top, making this stuff a shower staple for everyone in the family, no matter their hair type.<\/p>\n\n\n\n<p><strong>What I Like<\/strong>: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>I love the clean, all-natural ingredients and eco-conscious packaging of this shampoo.<\/li>\n\n\n\n<li>The gender-neutral scent and gentle, yet hardworking formula makes this a great shampoo for the whole family.<\/li>\n<\/ul>\n\n\n\n<p><strong>What I Didn&#8217;t Like<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Due to its clarifying properties, I can see this shampoo potentially being too drying if you wash your hair daily\/have a dry scalp. <\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-white-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.awin1.com\/cread.php?awinmid=90785&amp;awinaffid=328967&amp;campaign=&amp;clickref=sh-web&amp;ued=https%3A%2F%2Fwww.ursamajorvt.com%2Fproducts%2Fgo-easy-daily-shampoo%3Fvariant%3D15937966047322&amp;platform=pl\" target=\"_blank\" rel=\"noreferrer noopener\">Shop Ursa Major&#8217;s shampoo, $26<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.awin1.com\/cread.php?awinmid=90785&amp;awinaffid=328967&amp;campaign=&amp;clickref=sh-web&amp;ued=https%3A%2F%2Fwww.ursamajorvt.com%2Fproducts%2Fgo-easy-daily-shampoo%3Fvariant%3D15937966047322&amp;platform=pl\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1592\" height=\"1356\" data-id=\"40748\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/ursa-major2.jpg\" alt=\"Bottle of ursa major go easy shampoo on a white background.\" class=\"wp-image-40748\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/ursa-major2.jpg 1592w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/ursa-major2-470x400.jpg 470w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/ursa-major2-763x650.jpg 763w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/ursa-major2-235x200.jpg 235w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/ursa-major2-768x654.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/ursa-major2-1536x1308.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/ursa-major2-900x767.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/ursa-major2-330x281.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/ursa-major2-423x360.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/ursa-major2-576x491.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/ursa-major2-882x751.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/ursa-major2-440x375.jpg 440w\" sizes=\"auto, (max-width: 1592px) 100vw, 1592px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.awin1.com\/cread.php?awinmid=90785&amp;awinaffid=328967&amp;campaign=&amp;clickref=sh-web&amp;ued=https%3A%2F%2Fwww.ursamajorvt.com%2Fproducts%2Fgo-easy-daily-shampoo%3Fvariant%3D15937966047322&amp;platform=pl\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" data-id=\"40747\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/ursa-major-scaled.jpg\" alt=\"Dispensing shampoo from a bottle onto a palm, creating a foamy lather.\" class=\"wp-image-40747\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/ursa-major-scaled.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/ursa-major-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/ursa-major-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/ursa-major-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/ursa-major-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/ursa-major-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/ursa-major-1536x2048.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/ursa-major-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/ursa-major-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/ursa-major-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/ursa-major-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/ursa-major-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/ursa-major-281x375.jpg 281w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\"><em>Ursa Major is lathery enough to remove product buildup, yet gentle enough on my fine hair, leaving it feeling bouncy and hydrated<\/em>. <em>The brand is a B Corp that uses eco-conscious packaging \u2014 love.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-2a95bb52 wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-radius:30px;margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60);padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h2 class=\"wp-block-heading\" id=\"h-5-attitude\">5. Attitude<\/h2>\n\n\n<section class=\"icons-library-acf\" id=\"block_90e7c235673b4d2f1a6f71b0b8dc132d\">\n<style>\n        .icons-library-acf-row {\n                margin-top: 0px;\n                margin-bottom: 0px;\n                padding-top: 0px;\n                padding-bottom: 0px;\n        }\n<\/style>\n        <div class=\"icons-library-acf-row\">\n<div class=\"icons-library-text\">\n    <\/div>\n\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Cruelty free<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Cruelty free\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/CrueltyFree.svg\" class=\"attachment-full size-full\" alt=\"CrueltyFree\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Plant trees <\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Plant trees \">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/PlantTrees.svg\" class=\"attachment-full size-full\" alt=\"PlantTrees\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Plastic\/Pfas free<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Plastic\/Pfas free\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/Plastic-PFAFree.svg\" class=\"attachment-full size-full\" alt=\"Plastic-PFAFree\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Vegan<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Vegan\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/Vegan.svg\" class=\"attachment-full size-full\" alt=\"Vegan\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n\n<\/div>\n<\/section>\n\n\n<p><strong>Best For<\/strong> | Most affordable<br><strong>Natural &amp; Organic<\/strong> | Vegan, EWG-verified&nbsp;<br><strong>Price Range<\/strong>* | $13; $0.81\/ounce<\/p>\n\n\n\n<p><strong><mark style=\"background-color:var(--cashmere)\" class=\"has-inline-color\">Discounts Available<\/mark><\/strong> | During <a href=\"https:\/\/attitudeliving.sjv.io\/c\/274622\/2952581\/35024?u=https%3A%2F%2Fattitudeliving.com%2Fcollections%2Fshampoo\">Attitude&#8217;s Black Friday sale<\/a>, you can save up to 30% off your purchase depending on how much you spend \u2014 so stock up! No code needed<\/p>\n\n\n\n<p>Known for their EWG-verified laundry detergents, <a href=\"https:\/\/attitudeliving.sjv.io\/c\/274622\/2952581\/35024?u=https%3A%2F%2Fattitudeliving.com%2Fcollections%2Fshampoo\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Attitude<\/a> has ventured into the space of cleaning your hair, too. The brand creates high-performance cleaning products and personal care products that run the gamut from air purifiers to toothpaste to face serums, and much of their packaging is designed to reduce plastic. The most affordable products on this list (by far!), their shampoos are still made with 98% naturally sourced ingredients, and you can usually find their products at places like Whole Foods and Walmart.<\/p>\n\n\n\n<p><strong>My Review<\/strong> | This is pretty much your standard drugstore shampoo, but with a fresh, invigorating orange scent and 98% natural ingredients for peace of mind. It has a thick formula that was easy to apply (unlike those runnier ones) and it foamed up a ton. Note that it\u2019s not sulfate-free \u2014 it uses sodium coco-sulfate, which is a milder alternative to the common sodium lauryl sulfate, but it\u2019s still not a product I would use on my hair every day. This is a great affordable, basic option, as long as you don\u2019t use it every day or have super dry or damaged hair.<\/p>\n\n\n\n<p><strong>What I Like<\/strong>: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The price makes this shampoo a wonderful nontoxic choice on the accessible side! <\/li>\n\n\n\n<li>It leaves a clean feeling and long lasting scent in my hair.<\/li>\n<\/ul>\n\n\n\n<p><strong>What I Didn&#8217;t Like<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The ingredients include a mild sulfate, which may not be ideal if you&#8217;e trying to avoid them.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--5\"><a class=\"wp-block-button__link has-black-color has-white-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/attitudeliving.sjv.io\/c\/274622\/2952581\/35024?u=https%3A%2F%2Fattitudeliving.com%2Fcollections%2Fshampoo\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Shop Attitude&#8217;s shampoo, $13<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/attitudeliving.sjv.io\/c\/274622\/2952581\/35024?u=https%3A%2F%2Fattitudeliving.com%2Fcollections%2Fshampoo\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2000\" data-id=\"40757\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/attitude2.jpg\" alt=\"Bottle of attitude brand volume &amp; shine shampoo with soy protein and cranberries on a plain background.\" class=\"wp-image-40757\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/attitude2.jpg 2000w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/attitude2-400x400.jpg 400w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/attitude2-650x650.jpg 650w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/attitude2-200x200.jpg 200w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/attitude2-768x768.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/attitude2-1536x1536.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/attitude2-1920x1920.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/attitude2-900x900.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/attitude2-330x330.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/attitude2-423x423.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/attitude2-576x576.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/attitude2-882x882.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/attitude2-375x375.jpg 375w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/attitudeliving.sjv.io\/c\/274622\/2952581\/35024?u=https%3A%2F%2Fattitudeliving.com%2Fcollections%2Fshampoo\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1310\" height=\"1728\" data-id=\"40756\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/attitude-scaled-e1739984459376.jpg\" alt=\"Dispensing liquid soap into a hand over a sink.\" class=\"wp-image-40756\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/attitude-scaled-e1739984459376.jpg 1310w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/attitude-scaled-e1739984459376-303x400.jpg 303w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/attitude-scaled-e1739984459376-493x650.jpg 493w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/attitude-scaled-e1739984459376-152x200.jpg 152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/attitude-scaled-e1739984459376-768x1013.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/attitude-scaled-e1739984459376-1164x1536.jpg 1164w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/attitude-scaled-e1739984459376-900x1187.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/attitude-scaled-e1739984459376-330x435.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/attitude-scaled-e1739984459376-423x558.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/attitude-scaled-e1739984459376-576x760.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/attitude-scaled-e1739984459376-882x1163.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/attitude-scaled-e1739984459376-284x375.jpg 284w\" sizes=\"auto, (max-width: 1310px) 100vw, 1310px\" \/><\/a><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\"><em>Attitude is a cleaner version of your drugstore shampoo. This is a great affordable, basic option, as long as you don\u2019t use it too frequently or have super dry or damaged hair.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-2a95bb52 wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-radius:30px;margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60);padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h2 class=\"wp-block-heading\" id=\"h-6-ethique\">6. Ethique<\/h2>\n\n\n<section class=\"icons-library-acf\" id=\"block_fb89dbd93fbb57a72acaa86245418fbe\">\n<style>\n        .icons-library-acf-row {\n                margin-top: 0px;\n                margin-bottom: 0px;\n                padding-top: 0px;\n                padding-bottom: 0px;\n        }\n<\/style>\n        <div class=\"icons-library-acf-row\">\n<div class=\"icons-library-text\">\n    <\/div>\n\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">B corp<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"B corp\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/BCorp.svg\" class=\"attachment-full size-full\" alt=\"BCorp\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Cruelty free<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Cruelty free\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/CrueltyFree.svg\" class=\"attachment-full size-full\" alt=\"CrueltyFree\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Eco friendly packaging<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Eco friendly packaging\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/03\/EcofriendlyPackaging.svg\" class=\"attachment-full size-full\" alt=\"EcofriendlyPackaging\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Gives back<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Gives back\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/03\/GivesBack.svg\" class=\"attachment-full size-full\" alt=\"GivesBack\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Plant trees <\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Plant trees \">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/PlantTrees.svg\" class=\"attachment-full size-full\" alt=\"PlantTrees\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Plastic\/Pfas free<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Plastic\/Pfas free\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/Plastic-PFAFree.svg\" class=\"attachment-full size-full\" alt=\"Plastic-PFAFree\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Vegan<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Vegan\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/Vegan.svg\" class=\"attachment-full size-full\" alt=\"Vegan\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n\n<\/div>\n<\/section>\n\n\n<p><strong>Best For<\/strong> | Shampoo bar, minimal packaging<br><strong>Natural &amp; Organic<\/strong> | B-Corp certified, plastic-free, cruelty-free, palm oil-free<br><strong>Price Range<\/strong>* | $47 (shampoo &amp; conditioner bundle)<\/p>\n\n\n\n<p>New Zealand-based B-Corp <a href=\"https:\/\/ethique.com\/collections\/shampoo\" target=\"_blank\" rel=\"noreferrer noopener\">Ethique<\/a> is revolutionizing the haircare space with a full lineup of plastic-free bar shampoos and conditioners, and their sustainability initiatives don\u2019t stop there \u2014 they plant a tree for every online order, and they donate 2% of their sales to charity. They offer shampoo bars for all sorts of concerns, from frizz to oil to curls, and they carry some face and body products, too, like deodorant, body wash, moisturizers, and lip balm.<\/p>\n\n\n\n<p><strong>My Review<\/strong> | This was my first-ever shampoo bar experience, and it didn\u2019t disappoint. I\u2019ve always been worried a shampoo bar wouldn\u2019t give me enough lather to thoroughly cleanse my oily hair, but this one absolutely did. It took a minute or two of rubbing between my hands, but it was all worth it when it worked up a rich, citrus-smelling lather that fully refreshed my hair \u2014 a little too well, actually, since it left that extremely clean feeling some hard bar soaps leave on your body. A little goes a long way with this one, and note that it also has sodium coco-sulfate. But some of their other bars don\u2019t have sulfates, giving you a more balanced, moisturizing cleanse at a super affordable price and with no plastic.<\/p>\n\n\n\n<p><strong>What I Like<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The innovative shampoo bar is something I didn&#8217;t expect to be as effective as it was! It left my hair feeling squeaky, clean.<\/li>\n\n\n\n<li>I&#8217;ve had this shampoo bar for a while now \u2014 a little goes a long way.<\/li>\n<\/ul>\n\n\n\n<p><strong>What I Didn&#8217;t Like<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The shampoo bar contains sodium coco-sulfate.<\/li>\n\n\n\n<li>The squeaky clean feeling may not be preferable for some.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-white-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/ethique.com\/collections\/shampoo\" target=\"_blank\" rel=\"noreferrer noopener\">Shop Ethique&#8217;s shampoo bundle, $47<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-7 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ethique.com\/collections\/shampoo\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"700\" data-id=\"56950\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/nontoxic-shampoo-ethique-edited.jpeg\" alt=\"A yellow box labeled &quot;Ethique Beauty Clarifying Solid Shampoo&quot; is next to a foamy yellow shampoo bar on an orange background.\" class=\"wp-image-56950\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/nontoxic-shampoo-ethique-edited.jpeg 525w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/nontoxic-shampoo-ethique-edited-300x400.jpeg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/nontoxic-shampoo-ethique-edited-488x650.jpeg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/nontoxic-shampoo-ethique-edited-150x200.jpeg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/nontoxic-shampoo-ethique-edited-330x440.jpeg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/nontoxic-shampoo-ethique-edited-423x564.jpeg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/nontoxic-shampoo-ethique-edited-281x375.jpeg 281w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ethique.com\/collections\/shampoo\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" data-id=\"40752\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/ethique-scaled.jpg\" alt=\"A person holding a sudsy yellow sponge in a bathtub.\" class=\"wp-image-40752\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/ethique-scaled.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/ethique-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/ethique-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/ethique-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/ethique-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/ethique-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/ethique-1536x2048.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/ethique-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/ethique-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/ethique-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/ethique-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/ethique-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/ethique-281x375.jpg 281w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\"><em>Ethique was my first time using a shampoo bar! It&#8217;s a great option for a more balanced, moisturizing cleanse at a super affordable price and with no plastic.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-2a95bb52 wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-radius:30px;margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60);padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h2 class=\"wp-block-heading\" id=\"h-7-100-pure\">7. 100% PURE<\/h2>\n\n\n<section class=\"icons-library-acf\" id=\"block_ec3d2a18d874fd5147e9fe0c4acbf610\">\n<style>\n        .icons-library-acf-row {\n                margin-top: 0px;\n                margin-bottom: 0px;\n                padding-top: 0px;\n                padding-bottom: 0px;\n        }\n<\/style>\n        <div class=\"icons-library-acf-row\">\n<div class=\"icons-library-text\">\n    <\/div>\n\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Budget friendly<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Budget friendly\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/BudgetFriendly.svg\" class=\"attachment-full size-full\" alt=\"BudgetFriendly\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Cruelty free<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Cruelty free\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/CrueltyFree.svg\" class=\"attachment-full size-full\" alt=\"CrueltyFree\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Recycled materials<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Recycled materials\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/RecycledMaterials.svg\" class=\"attachment-full size-full\" alt=\"RecycledMaterials\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Vegan<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Vegan\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/Vegan.svg\" class=\"attachment-full size-full\" alt=\"Vegan\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n\n<\/div>\n<\/section>\n\n\n<p><strong>Best For<\/strong> | Plant-forward formulations&nbsp;<br><strong>Natural &amp; Organic<\/strong> | Certified organic ingredients, no chemical preservatives, artificial colors, or fragrances<br><strong>Price Range* <\/strong>| $24; $3\/ounce<\/p>\n\n\n\n<p><strong><mark style=\"background-color:var(--cashmere)\" class=\"has-inline-color\">Discounts Available<\/mark><\/strong> | Through November 30th, add $45 of regular priced products to your cart at <a href=\"https:\/\/100pure.sjv.io\/c\/274622\/3053058\/37229?subId1=sh-web&amp;u=https%3A%2F%2Fwww.100percentpure.com%2Fcollections%2Fshampoo\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">100% PURE to unlock your \u201cBeauty Deals,\u201d starting<\/a> at $5<\/p>\n\n\n\n<p>California-based <a href=\"https:\/\/100pure.sjv.io\/c\/274622\/3053058\/37229?subId1=sh-web&amp;u=https%3A%2F%2Fwww.100percentpure.com%2Fcollections%2Fshampoo\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">100% Pure<\/a> is cruelty-free and uses all-natural ingredients in their hair care formulations. They offer a range of different shampoos, conditioners, and hair treatments targeting different hair types and concerns, all with botanical-forward ingredients like a \u201crestorative\u201d system with honey and a \u201chealthy scalp\u201d set with neem. The company is Green Business Certified and offers skincare, body care, and makeup products, too.<\/p>\n\n\n\n<p><strong>My Review<\/strong> | I tested the Kelp &amp; Mint Volumizing Shampoo, a hydrating, gently purifying formula. I loved its fresh, minty scent, and its ingredient list is super clean \u2014 it\u2019s made almost exclusively of plant extracts and oils. It didn\u2019t foam up as much as most cleansers, so while that made it super gentle on my hair and dye job, it might not be the best option when your hair has a ton of product in it. But I loved how invigorating its scent was in the morning, and it comes in huge, cost-effective sizes.<\/p>\n\n\n\n<p><strong>What I Like<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The formula is very lightweight and left my hair feeling clean without much stripping.<\/li>\n\n\n\n<li>This shampoo perked up my senses! It&#8217;s perfect for an invigorating morning shower. <\/li>\n<\/ul>\n\n\n\n<p><strong>What I Didn&#8217;t Like<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>This shampoo is the mildest one of them all! It may not offer as deep of a clean, but can be great for daily use.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-black-color has-white-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/100pure.sjv.io\/c\/274622\/3053058\/37229?subId1=sh-web&amp;u=https%3A%2F%2Fwww.100percentpure.com%2Fcollections%2Fshampoo\" target=\"_blank\" rel=\"noopener sponsored noreferrer noopener\">Shop 100% Pure&#8217;s shampoo, $24<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-8 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/100pure.sjv.io\/c\/274622\/3053058\/37229?subId1=sh-web&amp;u=https%3A%2F%2Fwww.100percentpure.com%2Fcollections%2Fshampoo\" target=\"_blank\" rel=\"noopener sponsored\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" data-id=\"34812\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/100-percent-pure-shampoo.webp\" alt=\"Two bottles of 100% Pure Shampoo and Conditioner\" class=\"wp-image-34812\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/100-percent-pure-shampoo.webp 1200w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/100-percent-pure-shampoo-400x400.webp 400w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/100-percent-pure-shampoo-650x650.webp 650w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/100-percent-pure-shampoo-200x200.webp 200w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/100-percent-pure-shampoo-768x768.webp 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/100-percent-pure-shampoo-900x900.webp 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/100-percent-pure-shampoo-330x330.webp 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/100-percent-pure-shampoo-423x423.webp 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/100-percent-pure-shampoo-576x576.webp 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/100-percent-pure-shampoo-882x882.webp 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/100-percent-pure-shampoo-375x375.webp 375w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/100pure.sjv.io\/c\/274622\/3053058\/37229?subId1=sh-web&amp;u=https%3A%2F%2Fwww.100percentpure.com%2Fcollections%2Fshampoo\" target=\"_blank\" rel=\"noopener sponsored\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" data-id=\"34805\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/100-pure-2-scaled.jpg\" alt=\"100% Pure shampoo being poured into a hand\" class=\"wp-image-34805\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/100-pure-2-scaled.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/100-pure-2-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/100-pure-2-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/100-pure-2-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/100-pure-2-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/100-pure-2-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/100-pure-2-1536x2048.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/100-pure-2-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/100-pure-2-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/100-pure-2-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/100-pure-2-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/100-pure-2-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/10\/100-pure-2-281x375.jpg 281w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\"><em>100% Pure has a fresh, minty scent, and its ingredient list is super clean \u2014 it\u2019s made almost exclusively of plant extracts and oils.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-2a95bb52 wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-radius:30px;margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60);padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h2 class=\"wp-block-heading\" id=\"h-8-seen\">8. SEEN<\/h2>\n\n\n<section class=\"icons-library-acf\" id=\"block_08b8123b97603b051e5c163fa499fe91\">\n<style>\n        .icons-library-acf-row {\n                margin-top: 0px;\n                margin-bottom: 0px;\n                padding-top: 0px;\n                padding-bottom: 0px;\n        }\n<\/style>\n        <div class=\"icons-library-acf-row\">\n<div class=\"icons-library-text\">\n    <\/div>\n\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Cruelty free<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Cruelty free\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/CrueltyFree.svg\" class=\"attachment-full size-full\" alt=\"CrueltyFree\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Gives back<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Gives back\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/03\/GivesBack.svg\" class=\"attachment-full size-full\" alt=\"GivesBack\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Gluten free<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Gluten free\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/03\/GlutenFree.svg\" class=\"attachment-full size-full\" alt=\"GlutenFree\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Vegan<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Vegan\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/Vegan.svg\" class=\"attachment-full size-full\" alt=\"Vegan\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Woman owned<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Woman owned\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/WomanOwned.svg\" class=\"attachment-full size-full\" alt=\"WomanOwned\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n\n<\/div>\n<\/section>\n\n\n<p><strong>Best For<\/strong> | Sensitive skin types<br><strong>Natural &amp; Organic<\/strong> | Fragrance-free, vegan, cruelty-free, no pore-clogging oils, free of sulfates, silicones, phthalates, dyes, and parabens<br><strong>Price Range<\/strong>* | $29 (discounted subscriptions available); starting at $3.09\/ounce<\/p>\n\n\n\n<p><strong><mark style=\"background-color:var(--cashmere)\" class=\"has-inline-color\">Discounts Available<\/mark><\/strong> | Use code <a href=\"https:\/\/seenhaircare.sjv.io\/c\/274622\/987877\/12994?subId1=sh-web--&amp;u=https%3A%2F%2Fhelloseen.com%2Fproducts%2Fshampoo-fragrance-free%3Fvariant%3D40416501694547\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">CYBER25<\/a> at checkout to get <a href=\"https:\/\/seenhaircare.sjv.io\/c\/274622\/987877\/12994?subId1=sh-web--&amp;u=https%3A%2F%2Fhelloseen.com%2Fproducts%2Fshampoo-fragrance-free%3Fvariant%3D40416501694547\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">25% off orders of $75+ at SEEN<\/a> (plus get free continental US shipping on orders over $50, no code needed)<\/p>\n\n\n\n<p>Created by a dermatologist, <a href=\"https:\/\/seenhaircare.sjv.io\/c\/274622\/987877\/12994?subId1=sh-web--&amp;u=https%3A%2F%2Fhelloseen.com%2Fproducts%2Fshampoo-fragrance-free%3Fvariant%3D40416501694547\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">SEEN<\/a> targets their products to folks with sensitive or acne-prone skin, treating hair care like part of your skincare (because shampoo can kind of get everywhere). They carry two shampoos \u2014 one with scent and one without \u2014 both of which were clinically proven to be non-comedogenic. In a study, 70% of participants with acne saw an improvement in body acne and 52% saw a reduction of face acne, while 93% of participants with flaky scalps saw improvement. Combine those stats with a formulation that\u2019s designed to reduce frizz and deeply clean without stripping, and you\u2019re left with both healthier hair <em>and<\/em> skin. Their <a href=\"https:\/\/seenhaircare.sjv.io\/c\/274622\/987877\/12994?subId1=sh-web--&amp;u=https%3A%2F%2Fhelloseen.com%2Fproducts%2Fshampoo-fragrance-free%3Fvariant%3D40416501694547\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">fragrance-free option<\/a> is even backed by the National Eczema Association Seal of Acceptance.<\/p>\n\n\n\n<p><strong>My Review<\/strong> | This one lathered up just as well as a clarifying shampoo \u2014 perfect for my fine, oily hair \u2014 leaving my hair feeling clean but not dry or brittle. I loved it! I tested out the fragrance-free version, and while I\u2019ll admit I am prone to the occasional eczema flare-up along with acne on my face and body, I did miss the scent. The scented version is supposed to be just as effective for treating acne, so I think it\u2019d be a perfect shampoo for me. And the next time I have an eczema flare-up, I\u2019ll reach for my unscented sample!<\/p>\n\n\n\n<p><strong>What I Like<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>This shampoo works wonderfully \u2014 it deeply clarified my oily strands, left my scalp feeling clean, and my hair looking luscious.<\/li>\n\n\n\n<li>The unscented formula is perfect for sensitive scalps.<\/li>\n<\/ul>\n\n\n\n<p><strong>What I Didn&#8217;t Like<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Though many may prefer an unscented formula, I do miss having a nice smelling shampoo. Thankfully, SEEN has scented shampoo options!<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-white-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/seenhaircare.sjv.io\/c\/274622\/987877\/12994?subId1=sh-web--&amp;u=https%3A%2F%2Fhelloseen.com%2Fproducts%2Fshampoo-fragrance-free%3Fvariant%3D40416501694547\" target=\"_blank\" rel=\"noopener noreferrer noopener\">SHOP SEEN&#8217;s shampoo, $29<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-9 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/seenhaircare.sjv.io\/c\/274622\/987877\/12994?subId1=sh-web--&amp;u=https%3A%2F%2Fhelloseen.com%2Fproducts%2Fshampoo-fragrance-free%3Fvariant%3D40416501694547\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"1000\" data-id=\"56939\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/best-nonotoxic-shampoo-seen-2.png\" alt=\"A white bottle of SEEN Fragrance Free Shampoo with black text. It is 8.6 fl oz.\" class=\"wp-image-56939\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/best-nonotoxic-shampoo-seen-2.png 750w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/best-nonotoxic-shampoo-seen-2-300x400.png 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/best-nonotoxic-shampoo-seen-2-488x650.png 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/best-nonotoxic-shampoo-seen-2-150x200.png 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/best-nonotoxic-shampoo-seen-2-330x440.png 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/best-nonotoxic-shampoo-seen-2-423x564.png 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/best-nonotoxic-shampoo-seen-2-576x768.png 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/best-nonotoxic-shampoo-seen-2-281x375.png 281w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/seenhaircare.sjv.io\/c\/274622\/987877\/12994?subId1=sh-web--&amp;u=https%3A%2F%2Fhelloseen.com%2Fproducts%2Fshampoo-fragrance-free%3Fvariant%3D40416501694547\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" data-id=\"56940\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/best-shampoo-nontoxic-seen-scaled.jpg\" alt=\"Person dispensing liquid soap onto a lathered hand in a bathroom with wood-paneled walls.\" class=\"wp-image-56940\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/best-shampoo-nontoxic-seen-scaled.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/best-shampoo-nontoxic-seen-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/best-shampoo-nontoxic-seen-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/best-shampoo-nontoxic-seen-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/best-shampoo-nontoxic-seen-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/best-shampoo-nontoxic-seen-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/best-shampoo-nontoxic-seen-1536x2048.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/best-shampoo-nontoxic-seen-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/best-shampoo-nontoxic-seen-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/best-shampoo-nontoxic-seen-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/best-shampoo-nontoxic-seen-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/best-shampoo-nontoxic-seen-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/best-shampoo-nontoxic-seen-281x375.jpg 281w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\"><em>SEEN&#8217;s shampoo is great for treating eczema and acne-prone skin. It lathers up well and is a perfect pick for those with oily scalps. <\/em><\/figcaption><\/figure>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-2a95bb52 wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-radius:30px;margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60);padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h2 class=\"wp-block-heading\" id=\"h-9-alaffia\">9. Alaffia<\/h2>\n\n\n<section class=\"icons-library-acf\" id=\"block_a7b41ae8bf90302568906c1d1ff2a39f\">\n<style>\n        .icons-library-acf-row {\n                margin-top: 0px;\n                margin-bottom: 0px;\n                padding-top: 0px;\n                padding-bottom: 0px;\n        }\n<\/style>\n        <div class=\"icons-library-acf-row\">\n<div class=\"icons-library-text\">\n    <\/div>\n\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">BIPOC Owned<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"BIPOC Owned\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/BIPOCOwned.svg\" class=\"attachment-full size-full\" alt=\"BIPOCOwned\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Cruelty free<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Cruelty free\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/CrueltyFree.svg\" class=\"attachment-full size-full\" alt=\"CrueltyFree\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Fair trade<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Fair trade\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/FairTrade.svg\" class=\"attachment-full size-full\" alt=\"FairTrade\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Gives back<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Gives back\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/03\/GivesBack.svg\" class=\"attachment-full size-full\" alt=\"GivesBack\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Woman owned<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Woman owned\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/WomanOwned.svg\" class=\"attachment-full size-full\" alt=\"WomanOwned\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n\n<\/div>\n<\/section>\n\n\n<p><strong>Best For<\/strong> | Dry hair types<br><strong>Natural &amp; Organic<\/strong> | Fragrance-free, Fair Trade, cruelty-free, free of sulfates, silicones, phthalates, dyes, and parabens<br><strong>Price Range<\/strong>* | $16 (discounted subscriptions available); starting at $2.01\/ounce<\/p>\n\n\n\n<p><strong><mark style=\"background-color:var(--cashmere)\" class=\"has-inline-color\">Discounts Available<\/mark><\/strong> | Purchase two individual <a href=\"https:\/\/www.alaffia.com\/collections\/shampoos\/products\/shea-shampoo-unscented\" target=\"_blank\" rel=\"noreferrer noopener\">Alaffia products and get 20% off<\/a> \u2014\u00a0buy three or more, and get 35% off!<\/p>\n\n\n\n<p>Another unscented option, <a href=\"https:\/\/www.alaffia.com\/collections\/shampoos\/products\/shea-shampoo-unscented\" target=\"_blank\" rel=\"noreferrer noopener\">Alaffia<\/a>\u2019s EveryDay Shea shampoo is handcrafted with Fair Trade, unrefined shea butter. Formulated for dry hair types, the shampoo also has shea leaf and virgin coconut oil, and it comes in a few different scent options, too, including lavender and vanilla mint. And Alaffia has some impressive ethical specs, believing that it\u2019s their \u201cmoral responsibility to ensure African resources empower African communities.\u201d They use exclusively fairly traded shea and coconut products to ensure trade partners are paid equitably, and they\u2019re partnered with the Global Alliance for Community Empowerment to execute projects in West Africa aimed at women and the environment. Their shampoos are some of the most affordable on this list, made with a small list of simple ingredients. The brand also makes goods like cleansers, balms, and curl products.<\/p>\n\n\n\n<p><strong>My Review<\/strong> | While the price point and company ethics of this brand make it a fantastic product in my opinion, my hair is just too fine and straight! The shampoo had a subtle lather \u2014 great for folks with super dry hair, but not cleansing enough for mine. While it\u2019s not the right fit for my hair, especially in comparison with other products on this list, it still left my hair clean, soft, and silky.<\/p>\n\n\n\n<p><strong>What I Like<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>This shampoo is a great value for its pure formula. 32 fl oz. for just under $16 is a steal!<\/li>\n\n\n\n<li> I love the ethics behind the brand. Alaffia supports and empowers their trade partners and African communities. <\/li>\n<\/ul>\n\n\n\n<p><strong>What I Didn&#8217;t Like<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Though I loved the price and ethics of the brand, this shampoo did not work for my fine, straight hair. If you have dry hair, this one is a winner.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-also-available-at-thrive-market\">Also available at: <a href=\"https:\/\/www.tkqlhce.com\/click-7880526-12529075?sid=sh-web--&amp;url=https%3A%2F%2Fthrivemarket.com%2Fbrand%2Falaffia\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Thrive Market<\/a><\/h3>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-white-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.alaffia.com\/collections\/shampoos\" target=\"_blank\" rel=\"noopener noreferrer noopener\">SHOP Alaffia&#8217;s shampoo, $16<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-10 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.alaffia.com\/collections\/shampoos\/products\/shea-shampoo-unscented\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"1000\" data-id=\"56942\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/nontoxic-shapoo-alaffia-2.png\" alt=\"A large bottle of Alaffia Everyday Shea Unscented Shampoo with a yellow pump. The bottle is orange with white and yellow text.\" class=\"wp-image-56942\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/nontoxic-shapoo-alaffia-2.png 750w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/nontoxic-shapoo-alaffia-2-300x400.png 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/nontoxic-shapoo-alaffia-2-488x650.png 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/nontoxic-shapoo-alaffia-2-150x200.png 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/nontoxic-shapoo-alaffia-2-330x440.png 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/nontoxic-shapoo-alaffia-2-423x564.png 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/nontoxic-shapoo-alaffia-2-576x768.png 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/nontoxic-shapoo-alaffia-2-281x375.png 281w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.alaffia.com\/collections\/shampoos\/products\/shea-shampoo-unscented\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" data-id=\"56941\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/best-shampoo-nontoxic-alaffia-scaled.jpg\" alt=\"Hand dispensing liquid soap from a pump bottle, creating lather, over a bathtub, with a wooden wall in the background.\" class=\"wp-image-56941\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/best-shampoo-nontoxic-alaffia-scaled.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/best-shampoo-nontoxic-alaffia-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/best-shampoo-nontoxic-alaffia-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/best-shampoo-nontoxic-alaffia-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/best-shampoo-nontoxic-alaffia-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/best-shampoo-nontoxic-alaffia-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/best-shampoo-nontoxic-alaffia-1536x2048.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/best-shampoo-nontoxic-alaffia-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/best-shampoo-nontoxic-alaffia-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/best-shampoo-nontoxic-alaffia-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/best-shampoo-nontoxic-alaffia-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/best-shampoo-nontoxic-alaffia-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2025\/02\/best-shampoo-nontoxic-alaffia-281x375.jpg 281w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\"><em>Alaffia&#8217;s shampoo is a bang for your buck, especially if you have dry and brittle locks. The addition of shea leaf and coconut oil leaves each hair strand feeling soft and smooth.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-2a95bb52 wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-radius:30px;margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60);padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h2 class=\"wp-block-heading\" id=\"h-10-vegamour\">10. Vegamour<\/h2>\n\n\n<section class=\"icons-library-acf\" id=\"block_fbdd8945486f9dc234c9af64c6b7e630\">\n<style>\n        .icons-library-acf-row {\n                margin-top: 0px;\n                margin-bottom: 0px;\n                padding-top: 0px;\n                padding-bottom: 0px;\n        }\n<\/style>\n        <div class=\"icons-library-acf-row\">\n<div class=\"icons-library-text\">\n    <\/div>\n\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Cruelty free<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Cruelty free\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/CrueltyFree.svg\" class=\"attachment-full size-full\" alt=\"CrueltyFree\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Natural materials<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Natural materials\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/NaturalMaterials.svg\" class=\"attachment-full size-full\" alt=\"NaturalMaterials\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Subscriptions available<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Subscriptions available\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/03\/SubscriptionsAvailable.svg\" class=\"attachment-full size-full\" alt=\"SubscriptionsAvailable\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n    <div class=\"icon-tooltip\">\n                    <span class=\"icon-tooltip-text\">Vegan<\/span>\n                            <div class=\"custom-icon-wrapper\">\n                <button type=\"button\" class=\"icon-button\" aria-label=\"Vegan\">\n                    <img decoding=\"async\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2023\/05\/Vegan.svg\" class=\"attachment-full size-full\" alt=\"Vegan\" data-pin-nopin=\"true\" \/>                <\/button>\n            <\/div>\n            <\/div>\n\n<\/div>\n<\/section>\n\n\n<p><strong>Best For<\/strong> | Stimulating hair growth<br><strong>Natural &amp; Organic<\/strong> | Vegan<br><strong>Price Range<\/strong>* | $38 (discounted subscriptions available); $4.75\/ounce<\/p>\n\n\n\n<p><strong><mark style=\"background-color:var(--cashmere)\" class=\"has-inline-color\">Discounts Available<\/mark><\/strong> | Save <a href=\"https:\/\/www.jdoqocy.com\/click-7880526-13786891?sid=sh-web--&amp;url=https%3A%2F%2Fvegamour.com%2Fproducts%2Fhydr8-hydrate-repair-shampoo\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">up to 35% sitewide during Vegamour&#8217;s holiday sale<\/a> \u2014\u00a0no code needed<\/p>\n\n\n\n<p>A holistic haircare brand, <a href=\"https:\/\/www.jdoqocy.com\/click-7880526-13786891?sid=sh-web--&amp;url=https%3A%2F%2Fvegamour.com%2Fproducts%2Fhydr8-hydrate-repair-shampoo\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Vegamour<\/a> uses only the highest quality ingredients in their shampoos, conditioners, and serums. Their products are not cheap, but they formulate with a science-driven approach, using ingredients that can be effectively absorbed and synthesized by the body. The products are 100% vegan, and they often use Karmatin, a vegan alternative to keratin. All products are clinically tested, so you know they really work, and they target different concerns like hair growth, hair damage, and dandruff. Don&#8217;t just take my word for it \u2014 our other editor also <a href=\"https:\/\/www.thegoodtrade.com\/features\/vegamour-review\/\">reviewed and loved Vegamour for hair regrowth<\/a>.<\/p>\n\n\n\n<p><strong>My Review<\/strong> | I was pleasantly shocked at how much this one lathered up! The bubbles were silky and smooth, and it has a gorgeous floral scent that\u2019s powdery and jasmine-y \u2014 not everyone will love it, but I definitely do. It had a funky screw cap that did make dispensing a tiny bit difficult, but they&#8217;ve updated that in more recent versions. It also gave a little too much lather for comfort, which checked out when I realized it uses the same cleansing agent as the clarifying shampoo I use every few weeks to reduce buildup. As much as I loved this one, it\u2019ll be a special occasion-only product for when I want a luxurious scent and clean-feeling locks \u2014 or to treat specific concerns around hair loss.<\/p>\n\n\n\n<p><strong>What I Like<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>This product is vegan! Using vegan ingredients in a shampoo that promotes hair growth is a game changer IMO.<\/li>\n\n\n\n<li>It has a beautiful, floral scent that lingers long after my hair dries. <\/li>\n<\/ul>\n\n\n\n<p><strong>What I Didn&#8217;t Like<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>This shampoo offers a deep cleanse and has tons of lather. These elements may make this a shampoo one that you only use as needed. <\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-white-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.jdoqocy.com\/click-7880526-13786891?sid=sh-web--&amp;url=https%3A%2F%2Fvegamour.com%2Fproducts%2Fhydr8-hydrate-repair-shampoo\" target=\"_blank\" rel=\"noreferrer noopener\">Shop Vegamour&#8217;s shampoo, $38<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-11 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.jdoqocy.com\/click-7880526-13786891?sid=sh-web--&amp;url=https%3A%2F%2Fvegamour.com%2Fproducts%2Fhydr8-hydrate-repair-shampoo\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1710\" height=\"2048\" data-id=\"40755\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/vegamour2.webp\" alt=\"A tube of vegamour hydr-8 shampoo on a plain background.\" class=\"wp-image-40755\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/vegamour2.webp 1710w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/vegamour2-334x400.webp 334w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/vegamour2-543x650.webp 543w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/vegamour2-167x200.webp 167w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/vegamour2-768x920.webp 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/vegamour2-1283x1536.webp 1283w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/vegamour2-900x1078.webp 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/vegamour2-330x395.webp 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/vegamour2-423x507.webp 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/vegamour2-576x690.webp 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/vegamour2-882x1056.webp 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/vegamour2-313x375.webp 313w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.jdoqocy.com\/click-7880526-13786891?sid=sh-web--&amp;url=https%3A%2F%2Fvegamour.com%2Fproducts%2Fhydr8-hydrate-repair-shampoo\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" data-id=\"40760\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/vegamour-scaled.jpg\" alt=\"Dispensing shampoo into a hand above a bathtub.\" class=\"wp-image-40760\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/vegamour-scaled.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/vegamour-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/vegamour-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/vegamour-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/vegamour-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/vegamour-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/vegamour-1536x2048.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/vegamour-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/vegamour-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/vegamour-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/vegamour-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/vegamour-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2024\/02\/vegamour-281x375.jpg 281w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\"><em>Vegamour is a special occasion-only product for when I want a luxurious scent and clean-feeling locks \u2014 or to treat specific concerns around hair loss.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-are-organic-haircare-products-worth-the-price\">Are organic haircare products worth the price?<\/h2>\n\n\n\n<p>Organic haircare products can be worth the price \u2014 especially if you&#8217;re someone who values ingredient transparency and scalp health. While they might cost a bit more upfront, organic shampoos, conditioners, and treatments often skip the harsh chemicals like sulfates, parabens, and synthetic fragrances that can dry out your hair or irritate sensitive skin. Instead, they\u2019re packed with nourishing plant-based oils, extracts, and gentle cleansers that work with your hair\u2019s natural biology. Many people find that over time, their hair becomes more balanced, shiny, and easier to manage. So if you&#8217;re looking to simplify your routine and minimize exposure to questionable ingredients, investing in organic haircare can definitely be worth it.<\/p>\n\n\n\n<p>In addition to the long-term benefits for your hair and scalp, there\u2019s also a \u201cless is more\u201d mindset with many organic formulations.&nbsp;Because the ingredients tend to be concentrated and free from unnecessary fillers, you might find that you need less product per use \u2014 which means it can last longer than conventional options. (Shampoo bars are a great example of this!) And if you\u2019ve struggled with scalp sensitivity, flaking, or buildup from synthetic ingredients, switching to organic might be a game changer. There\u2019s peace of mind in knowing what\u2019s going onto your body is as safe and nourishing as possible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-is-organic-haircare-better-for-the-environment\">Is organic haircare better for the environment?<\/h2>\n\n\n\n<p>Organic haircare is generally better for the environment. These products are often made with sustainably sourced ingredients, biodegradable formulas, and eco-conscious packaging, which means less pollution and waste throughout the product\u2019s life cycle. What sets organic brands apart is their commitment to sustainability throughout the supply chain.&nbsp;From farming without synthetic pesticides to using recyclable or refillable packaging, many of the companies producing organic haircare are mindful of their environmental impact. Some even partner with carbon offset programs or regenerative farming initiatives that help rebuild healthy soil and capture atmospheric carbon.<\/p>\n\n\n\n<p>Plus, avoiding synthetic chemicals reduces the risk of <a href=\"https:\/\/www.sciencedaily.com\/releases\/2010\/04\/100407110819.htm\" target=\"_blank\" rel=\"noreferrer noopener\">toxic runoff entering waterways<\/a> during rinsing, which helps protect aquatic ecosystems. Many organic brands also prioritize cruelty-free practices and work with ethical farms or cooperatives to support a more regenerative approach to agriculture. While not all organic brands are created equal, supporting those that are truly invested in sustainability can amplify the positive effects of your purchase far beyond your bathroom shelf!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Natalie Gale<\/strong>\u00a0<em>is a Boston-based freelance journalist. Since 2022, she has been reviewing the top sustainable home, wellness, fashion, and beauty products, sharing her honest opinion on the best finds. When she\u2019s not writing about art, food, or sustainability, you can find her biking to the farmers\u2019 market, baking, sewing, or planning her next Halloween costume. Say hi on\u00a0<\/em><a href=\"https:\/\/www.instagram.com\/natalie.img\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Instagram<\/em><\/a><em>!<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:15px\"><em>Psst! Google launched a new feature that lets you choose \u201cPreferred Sources\u201d \u2014 so your searches highlight trusted, values-driven outlets instead of clickbait. To add The Good Trade, <strong><a href=\"https:\/\/www.google.com\/preferences\/source?q=thegoodtrade.com\">tick the box beside our name<\/a>.<\/strong> That\u2019s it \u2014 our stories will be waiting whenever you search. <a href=\"https:\/\/www.thegoodtrade.com\/features\/preferred-sources-setup\/\">Read more about it here.<\/a><\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Looking for the best organic shampoo and conditioners for healthy hair in 2025? Look no further! Our editors have tried and tested these natural hair care brands.<\/p>\n","protected":false},"author":160,"featured_media":40763,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"_enable_custom_container":false,"_custom_container_max_width":"","_is_legacy_styles_disabled":true,"_is_thumbnail_disabled":false,"footnotes":""},"categories":[34,332],"tags":[32,115,117,116,91,24],"class_list":["post-603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-style","tag-beauty","tag-getting-started-1","tag-hair-related-reading","tag-makeup-related-reading","tag-reviews","tag-style"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Best Nontoxic Shampoos Without Harmful Chemicals (2025) - The Good Trade<\/title>\n<meta name=\"description\" content=\"Looking for the best organic shampoo and conditioners for healthy hair in 2025? Look no further! Our editors have tried and tested these natural hair care brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thegoodtrade.com\/features\/natural-and-organic-hair-care-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Best Nontoxic Shampoos Without Harmful Chemicals (2025)\" \/>\n<meta property=\"og:description\" content=\"Looking for the best organic shampoo and conditioners for healthy hair in 2025? Look no further! 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